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Which cereal is the better buy: Brand A, on sale at $10 for five 12.8-ounce boxes or Brand B, which costs $10 for four 16.9-ounce boxes?
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- When the salesperson "Sami" 4 points tells his customer "Youssef" the following: "Mr. Youssef, we have discussed several benefits that seem especially important to you. First, you agree that this line will be popular with the fashion-conscious shoppers your store caters to. Second, you indicated that the prices I quoted will allow you excellent profit margins, and third, if we process your order now, you will have the merchandise in time for the pre-holiday buying period. With this in mind, let's go ahead and process your order today." Which method Sami is using when closing the sale with his prospect Mr. Youssef? * O Direct Appeal Close Trial Close. Summary-of-Benefits Close Assumptive Close.You are making a special hot chocolate that costs you $0.45 per serving. You sell each serving for $3.50. What is the beverage cost percent?22- For which of the following is demand likely to be least elastic to price changes? Group of answer choices theater tickets spring break vacations restaurant meals prescription drugs 23- Which of the following is NOT a sales promotion directed at consumers? Group of answer choices premium allowance (slotting fee) sweepstakes coupons 24- When manufacturers or brands want to choose retailers, a key factor in that decision is Group of answer choices where their target customers expect to find their products how many employees the retailers have whether customers will find the store atmospherics appropriate to the location if customers are using credit cards or cash to make purchases
- 3. Describe the concept of a product's reference value. How would you calculate the reference value for a consumer product whose package size is different than the package sizes of all of its competing products?Which of the following is NOT a pricing objective? Goal oriented Profit oriented Sales oriented Status quo orientedUpscale market are A and B consumers which are more exclusive in the aspect of distribution and product availability. To target and expand brand extension and reach low end market, they have to adopt the decision of: Group of answer choices a. use local endorser b. price reduction c. quantity reduction d. re-packaging product into sachets
- Seasonal discounts given by Lulu & Carrefour Hypermarkets during festivals are an example for: The combination Product The Extended Product The Tangible Product The Generic ProductJerry is looking to book his wedding venue. He wants to get married in the same venue where his parents got married 40 years ago. What type of buying need is impacting Jerry's decision making? Multiple Choice Economic Practical Ronal PsychologicalSLO-1.3. When prices are increasing, we say the economy is experiencing Oinflation Oan expansion Oa surplus Oglobalization
- What value(s) is/are promised in the value proposition in Fig. 3.1?32- Which one of the following is the reason for inelastic consumers that the retailers should consider in fixing the price? a. Consumers are price sensitive b. There are substitutes c. There are no substitutes d. Purchase urgency is lowKarim is buying a very expensive car from Ferrari; he drove two hours to get to the store and wasn't interested to check any other brands. This car is an example of a: Convenience product Unsought product O Specialty product Shopping product