QUESTION ONEa) The Biggs Department Store chain has hired an advertising firm to determine the types andamount of advertising it should invest in for its stores. The three types of advertising availableare television and radio commercials and newspaper ads. The retail chain desires to know thenumber of each type of advertisement it should purchase in order to maximize exposure. It isestimated that each ad or commercial will reach the following potential audience and cost thefollowing amount:Exposure(people/ad or commercial)20,00012,0009,000The company must consider the following resource constraints:Television commercialRadio commercialNewspaper adCostK15,000K6,000K4,0001. The budget limit for advertising is K100,000.2. The television station has time available for 4 commercials.3. The radio station has time available for 10 commercials.4. The newspaper has space available for 7 ads.5. The advertising agency has time and staff available for producing no more than a total of15 commercials and/or ads.Formulate a linear programming model for this problem.

Assume decision variables as T, R, and N.

Answered: The Biggs Department Store chain has…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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