Advertising model Inputs Exposures to various groups per ad Men 18-35 Men 36-55 Men >55 Women 18-35 Women 36-55 Women >55 Total viewers Cost per ad Advertising plan Men 18-35 Men 36-55 Men >55 Women 18-35 Women 36-55 Women >55 Revenge Objective to minimize Total cost 6 Revenge 4 1 6 4 Number ads purchased Constraints on numbers of exposures Actual exposures 62.800 3 24 120 60.100 28.000 60.500 60.400 ??? ??? Sunday Night Football Sunday Night Football AAAAAA > 2: What is the value in cell B27? 3 5 3 1 1 1 14 100 5 The Simpsons 5 2 0° 4 2 0 13. 80 The Simpsons Required exposures 60 60 0 28 60 60 28 Sports Center Homeland 0.5 0.5 0.2 0 0.1 0 1.3 9 SportsCente r 3 0.7 0.2 0 0.9 0.1 0 1.9 13 Homeland 1 Rachael Ray 0.1 0.1 0 0.6 1.3 0.4 2.5 15 Rachael Ray 18. CNN 0.1 0.2 0.3 0.1 0.2 0,3 1.2 CNN 8 18 The Good Wife 2 5 1 3 5 5 21 140 The Good Wife 0 Minimum Required exposures 60 60 28 60 60 28
Advertising model Inputs Exposures to various groups per ad Men 18-35 Men 36-55 Men >55 Women 18-35 Women 36-55 Women >55 Total viewers Cost per ad Advertising plan Men 18-35 Men 36-55 Men >55 Women 18-35 Women 36-55 Women >55 Revenge Objective to minimize Total cost 6 Revenge 4 1 6 4 Number ads purchased Constraints on numbers of exposures Actual exposures 62.800 3 24 120 60.100 28.000 60.500 60.400 ??? ??? Sunday Night Football Sunday Night Football AAAAAA > 2: What is the value in cell B27? 3 5 3 1 1 1 14 100 5 The Simpsons 5 2 0° 4 2 0 13. 80 The Simpsons Required exposures 60 60 0 28 60 60 28 Sports Center Homeland 0.5 0.5 0.2 0 0.1 0 1.3 9 SportsCente r 3 0.7 0.2 0 0.9 0.1 0 1.9 13 Homeland 1 Rachael Ray 0.1 0.1 0 0.6 1.3 0.4 2.5 15 Rachael Ray 18. CNN 0.1 0.2 0.3 0.1 0.2 0,3 1.2 CNN 8 18 The Good Wife 2 5 1 3 5 5 21 140 The Good Wife 0 Minimum Required exposures 60 60 28 60 60 28
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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