Suppose that the base market is 300,00 and the reach of activity 1 is 50,000; reach of activity 2 is 100,000; reach of activity 3 is 70,000 and assuming that the overlap is 20.00%. The net awareness attained is ______.

Suppose that the base market is 300,00 and the reach of activity 1 is 50,000; reach of activity 2 is 100,000; reach of activity 3 is 70,000 and assuming that the overlap is 20.00%. The net awareness attained is ______.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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