Students are to describe any TWO (2) activities undertaken by a company in their community that they would consider to be marketing activities. You are to describe the marketing activities that you encountered/ experienced or observed Identify what marketing activities you consider them to be? Explain in your own words what is the company that is undertaking the activities trying to do. What do you think is their objective(s)?
Assignment
Description
The purpose of this assignment is to have students relate to marketing from their everyday
observations and interactions by making the connection between what they do in practice
and the underlining marketing principle that is at work. Marketing is a not an abstract topic.
It is very relatable practices that most people interact with at some time or another in the
normal course of their daily lives. We are constantly being bombarded by many marketing
messages, programmes and activities. Whether we visit a store to make a purchase, browse
the shopping mall/plaza to view the many products being offered by different merchants,
turn on our TV or radio to view our favourite programme, we interact with several
marketing activities. Some are subtle and we may not notice them, others are more overt
and in “our face”. The way we interact with these marketing stimuli can ignite a chain of
emotions that may eventually result in us buying or using a product or service to fulfil one or
more needs or wants that we have.
Your Tasks Students are to describe any TWO (2) activities undertaken by a company in their
community that they would consider to be marketing activities. You are to describe the
marketing activities that you encountered/ experienced or observed Identify what marketing activities you consider them to be?
Explain in your own words what is the company that is undertaking the activities trying
to do. What do you think is their objective(s)?
Who are the activities or messages targeted to?
Based on your reading of the course material, what marketing principles do these
activities demonstrate?
Do you consider the activities or messages to be effective? Why or why not?
Guidelines This assignment must be done on an individual basis
Maximum word count is 1000
Your paper must be APA compliant with references from 2 scholarly academic sources
(not Wikipedia)
Before uploading your paper to the Drop Box, ensure it is first submitted in Turn-it-in
after which it is uploaded into the Drop Box for grading
Students should note that Turn-it-in may take a day or 2 before churning out a
match/similarity report, so they should factor this in their planning
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