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Operations Management
Q1: You have a friend, Cedric, who has created a new dessert sensation, it is a shift between a macaron and an ice cream sandwich. It has taken off in the small town that he is from, just outside of Winnipeg, but he has decided that he wants to take his business global. In class, we discussed various strategies to reach global markets. Some as simple as licensing to other more committed strategies. As a friend, summarize and analyze at least 4 of these strategies for Cedric. Ultimately, give Cedric your recommendation on which strategy you think suits him best and explain why.

Q1: You have a friend, Cedric, who has created a new dessert sensation, it is a shift between a macaron and an ice cream sandwich. It has taken off in the small town that he is from, just outside of Winnipeg, but he has decided that he wants to take his business global. In class, we discussed various strategies to reach global markets. Some as simple as licensing to other more committed strategies. As a friend, summarize and analyze at least 4 of these strategies for Cedric. Ultimately, give Cedric your recommendation on which strategy you think suits him best and explain why.

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Q1:

You have a friend, Cedric, who has created a new dessert sensation, it is a shift between a macaron and an ice cream sandwich. It has taken off in the small town that he is from, just outside of Winnipeg, but he has decided that he wants to take his business global. In class, we discussed various strategies to reach global markets. Some as simple as licensing to other more committed strategies. As a friend, summarize and analyze at least 4 of these strategies for Cedric. Ultimately, give Cedric your recommendation on which strategy you think suits him best and explain why.

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