Product - Samsung a)Who are the reference group b) How do the influence different types of purchases, when do certain groups has the most influences?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
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Q1) Product - Samsung a)Who are the reference group b) How do the influence different types of purchases, when do certain groups has the most influences?

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