1a) Identify the positioning method(s) being used in the following promotion. Describe how the company is positioning this product. Cite examples from the image to explain your answer. "Prepare for the unprepared image" 1b) Which of the following brand extensions would be the best fit for this Jackery Explorer 1000 Portable Power Station product? (Highlight one answer) Portable Electric Margarita Machines Portable Electric Coolers/Fridges Portable Electric Vacuum Cleaners Portable Electric Coffee Makers
1a) Identify the positioning method(s) being used in the following promotion. Describe how the company is positioning this product. Cite examples from the image to explain your answer. "Prepare for the unprepared image" 1b) Which of the following brand extensions would be the best fit for this Jackery Explorer 1000 Portable Power Station product? (Highlight one answer) Portable Electric Margarita Machines Portable Electric Coolers/Fridges Portable Electric Vacuum Cleaners Portable Electric Coffee Makers
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1a) Identify the positioning method(s) being used in the following promotion. Describe how the company is positioning this product. Cite examples from the image to explain your answer. "Prepare for the unprepared image"
1b) Which of the following brand extensions would be the best fit for this Jackery Explorer 1000 Portable Power Station product? (Highlight one answer)
- Portable Electric Margarita Machines
- Portable Electric Coolers/Fridges
- Portable Electric Vacuum Cleaners
- Portable Electric Coffee Makers
Explain your answer:
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