Product cannot be to all customer, company has to select from the available target market to serve them effectively based from their needs and wants. Since the entire market is cluttered, we need process to identify our chosen market or the so- called: Group of answer choices a. market fragmentation b. market positioning c. market targeting d. market segmentation
Product cannot be to all customer, company has to select from the available target market to serve them effectively based from their needs and wants. Since the entire market is cluttered, we need process to identify our chosen market or the so- called: Group of answer choices a. market fragmentation b. market positioning c. market targeting d. market segmentation
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Product cannot be to all customer, company has to select from the available target market to serve them effectively based from their needs and wants. Since the entire market is cluttered, we need process to identify our chosen market or the so- called:
Group of answer choices
a. market fragmentation
b. market positioning
c. market targeting
d. market segmentation
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