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- 5. What are the factors that have made market segmentation one of the most dominant approaches to market strategy in recent years? (Short answer)2) Describe the primary (main) target market for “The Running Room” using 3 valid segmentation variables. (3 valid points of descriptionQ3: what are five benefits that are derived from careful segmentation and profiling the target audience for a marketing campaign?
- Definition and Comparison Questions: For each question, provide an explanation of the marketing terms, compare and contrast them and provide examples of how they are used in marketing. Q 1.2: Primary data and Secondary Data:2) Describe the primary (main) target market for “The RUNNING ROOM” using 3 valid segmentation variables. (3 valid points of description x 1 mark each = 3 marks) RUNNING ROOMMarketing Q1. Explain the benefits and challenges of CRM customer relationship management?
- 1. What is market segmentation. 2. What is market targeting. 3. Illustrate the picture above.1). Explain the criteria of segmenting consumer market? 2). What are the strategies of target marketing?Question 5.1Behavioural segmentation is the process of grouping customers according to their behaviour when makingpurchasing decisions. Elaborate on the following: Report on ANY FIVE (5) characteristics of behavioural segmentation.
- Question 5.2 Behavioural segmentation is the process of grouping customers according to their behaviour when makingpurchasing decisions. Elaborate on the following: Discuss in detail the importance of behavioural segmentation to any business in general.2. For the managers of these brands, how might a psychographics-based segmentation approach for used for making target market decisions?This question is related to the STP process: Segmentation, targeting and positioning.Q.1 Explain the terms Segmentation, targeting and positioning. Q 2 Briefly describe the following in relation to Mr Price clothing:• Describe two demographic variables used by Mr Price clothing.• Describe the targeting strategy approach by Mr Price clothing• Describe the positioning method adopted by Mr Price clothing.