Hadiya has been hired by ABC Mortgage Brokers Inc. and is inthe process of being trained on how to source clients, and thetypes of marketing that she may use. She had thought that shecould create any marketing that she wants, but has been toldthat she must have it approved by the brokerage. This isbecause:Select one:Oa. She doesn't have a degree in marketingb. FSRA requires her to submit all marketing to herbrokerage for approvalc. The MBLAA requires her to submit all marketing to herbrokerage for approvald. She is representing the brokerage

* Option Selection - Option C, The MBLAA requires her to submit all marketing to her brokerage for…

Answered: process of being trained on how to…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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From the current 7Ps of your chosen company (NETFLIX), suggest some strategies on how they can improve each marketing mix (7p’s) so they can continuously provide good experience and satisfaction to their target market.
From the current 7Ps of your chosen company (which is NETFLIX), suggest some strategies on how they can improve each marketing mix so they can continuously provide good experience and satisfaction to their target market. NOTE: create strategies only for the PRODUCT and PRICE.
Clarifying target markets, outlining sales goals for each product or sevice, and describing a company's annual marketing mix are all purposes of a marketing plan. true or false?
Dalia's is a clothing retailer that targets teenage girls. The company runs coordinated promotions for its catalogs, Web site, and retail outlets. It uses the same models in its catalog, print ads, and Web site. Dalia's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all aspects. From this information, we can infer that Dalia's is using O a. buzz marketing O b. integrated marketing communication Oc word-of-mouth marketing O d. experiential marketing e. database marketing Moving to another question will save this response. « TOSHIBA INS HOME DEL FZ F8 F9 rio FIT F12 BACK V 8 A9 4 SPACE 67 7. P : TYYIUI ENTER
While doing his MBA, Mr. Chintan Bhagat thought of a business idea. He observed that many MBA institutes in India use case method to teach disciplines such as marketing, strategy, and finance. His idea was to develop an online platform for case solutions at a reasonable price to target MBA students. Mr. Bhagat has utilized the consulting services of bright MBA students for online advertising (search and display ads) and SEO. Now, your job is to suggest how would you use the following digital marketing techniques to expand the business of Mr. Bhagat? Justify your answer with suitable assumptions/explanations. a. Mobile marketing (text, voice, display, video) b. Email marketing c. LinkedIn marketing
It is an important marketing tool to obtain a business a) preparation b) bidder c) bid d) planning
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What are the reasons you would decide to use ane-portfolio?
In your role as the Strategic Marketing Director for your organization, or anorganization of your choice, you have been asked by the Board of Directors to developa Strategic Marketing plan and present it at the next board meeting. In order to producethe marketing plan, you will need to undertake a strategic marketing audit. Yourmarketing plan, which should cover the medium-term period (as relevant to yourorganization and sector) should be underpinned by the marketing audit. In preparationfor the meeting, you have been asked to carry out the following tasks: Using a marketing planning framework of your choice, prepare a medium termstrategic marketing plan and present it to the board of directors by including thefollowing areas• Marketing Strategy - Ansoff’s Matrix, Generic strategies, branding strategy,competitive advantage• Tactics - 7 Ps, Organizational structure• Actions & Control - Balance score card, Budgets, Schedules
In your role as the Strategic Marketing Director for your organization, or anorganization of your choice, you have been asked by the Board of Directors to developa Strategic Marketing plan and present it at the next board meeting. In order to producethe marketing plan, you will need to undertake a strategic marketing audit. Yourmarketing plan, which should cover the medium-term period (as relevant to yourorganization and sector) should be underpinned by the marketing audit. In preparationfor the meeting, you have been asked to carry out the following tasks: Using a marketing planning framework of your choice, prepare a medium termstrategic marketing plan and present it to the board of directors by including thefollowing areas• Strategic intent (Vision/ Mission and Values)• Marketing objectives• Market segmentation - STP• Marketing Strategy - Ansoff’s Matrix, Generic strategies, branding strategy,competitive advantage• Tactics - 7 Ps, Organizational structure• Actions & Control -…
1. Consider yourself a Marketing Manager. Explain how you would develop an effectivemarketing strategy for a Credit Card product using video streaming as a promotionalchannel.2. Discuss the merits and benefits of sales promotion in the context of marketing. Provideexamples to illustrate your points.3. Describe the marketing mix decisions (product, distribution, promotional, pricing) thatmarketers face. Choose a real-world product or service and apply the marketing mixdecisions to it, explaining your choices.
In your role as the Strategic Marketing Director for your organization, or anorganization of your choice, you have been asked by the Board of Directors to developa Strategic Marketing plan and present it at the next board meeting. In order to producethe marketing plan, you will need to undertake a strategic marketing audit. Yourmarketing plan, which should cover the medium-term period (as relevant to yourorganization and sector) should be underpinned by the marketing audit. In preparationfor the meeting, you have been asked to carry out the following tasks: Prepare a marketing audit covering the following topics which should be presented tothe board of Directors. The strategic marketing audit must consider current and likelyfuture challenges for the chosen organization and include the flowing tools.• Macro environment Analysis - PESTEEL• Situational Analysis - SOWT/ TOWS matrix. Key issues, CSF’s• Micro environment analysis - Porters 5 forces, stakeholder analysis, competitoranalysis•…

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