QUESTION 33 Customer behavior is a broader term than consumer behavior, covering both individual consumers who buy goods and services for their own use and organizational buyers who purchase business products. O True O False QUESTION 34 Customer behavior is a subset of consumer behavior. O True O False
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- Give an example of a nonprogrammed decision.QUESTION 3 Maslow's hierarchy of needs includes physiological needs at the bottom-most level of the pyramid and self-actualization at the top-most level. The three levels in between are O material goods, safety, and love O community, family, and self O health, wealth, and happiness O safety, love, and esteem OveWhat step of the consumer decision making process is the outcome of a difference between actual and desired states? Question 7 options: a) Needs recognition b) Information search c) Evaluation of alternatives d) Post purchase behavior
- Which of the following describes human wants that are backed by buying power? Question 13 options: A) Opportunity B) Demand C) Supply D) Search* Hame Gradebook Week 1 actice Asignmet-x O ttps//appmyeducator.com/counelactivity.t/1844/270721506109441/ Which of the following is A curent trend in consumer behavior Decreased customer need for accessing information prior to a purchase OIncreased consumer reluctance to share data with businesses they interact with O Availablity of premium options for devoted and loyal customers of a business The need to create a seamless user experience on an easy to-use company website Which of the folloving describes the form of data Kantar may present to marketers? Ut providesa qualitative and quantitative segmentation opproach that oncovers the functional, sociall and emotional drivers of consumer behvior within a given market. Ditves companies a major presence on social networking sites as this alows them to interact with their current and potensal consumers in new ways On stresses the subjective meaning of the consume's individual expertience and the idea that any behavior is subject to mutple…Q1. “Understanding of consumer decision process is very important for marketers. They can create/modify suitable strategies for targeting and servicing customers based on this understanding. This may be the difference between a successful brand and an unsuccessful one." What are the implications of different steps of consumer decision process for the marketers?
- Question 3 4 Listen ► Amelia recently bought a used car from her friend's mother. She has only had the car for 2 weeks, but is concerned it may need expensive repairs far sooner than she had originally expected. She is wondering now if she made the right decision by buying the car. Which step in the consumer decision-making model is Amelia facing? Regret Feedback Purchase analysis Post purchase dissonanceDescribe the following appraisal methods: ( i ) MBO (ii) Essay (iii) Critical Incidents (iv) BARS (v) Graphic Rating Scale1. dissonance refers to buyer discomfort caused by post-purchase conflict. OCognitive Situational O Product O Purchase
- Stage Buyer Behavior in this Stage Need Recognition: When does someone determine when it is time to buy a new tube of toothpaste? What scenarios call for someone needing a new purchase? Information Search: What avenues of research are available? Evaluation of Alternatives: What are some different brands of toothpastes? -Price comparisons -Reviews -Special features What features might the customer look for?PESTLE Analysis of Coca Cola?. Describe the manifest and latent motives thatmight arise in purchasing, shopping at, or givingto the following:a. Yukon hybridb. Saks Fifth Avenuec. Bose sound systemd. A kittene. Mercedes-Benz convertiblef. iPhone