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COMPANY: iROBOT (robot vacuum)
MAKE SURE TO ANSWER ALL PARTS PLZ!
–Identify the 3 levels of product for each product you choose
–Provide 3 detailed bullet points per each of the 3 levels of product
–Be sure to describe the core customer value, the actual product as well as the augment product
Step by step
Solved in 2 steps
- Brand: Sandwich Guy Describe what differentiates it from the competition. You may select an attribute important to the consumers (you are considered as their customer) and explain why you use this product or avail this service. Describe a main target market and discuss why they are the appropriate segment to target. Share what you think is the value proposition of your chosen product or service.PRODUCT: RING VIDEO DOORBELL Identify the 3 levels of product for each product you choose * Provide 3 detailed bullet points per each of the 3 levels of product * Be sure to describe the core customer value, the actual product as well as the augment product Delivery and credit Augmented Product Actual Product Brand name Quality level Product support Core Customer Value Packaging Features Design After- sale service WarrantyIn product life cycle the overall marketing effectiveness becomes the key factor in the stage of - O a. Introduction & Growth O b. Introduction c. Growth & saturation O d. None of these.
- Suppose you bought a mobile phone recently. (As customer you have some basic expectations from this mobile at the same time the mobile should possess certain qualities/features for different levels. Now consider the mobile that you bought is an iPhone. You also bought clothes and Life insurance for yourself. For your Business purpose you bought raw materials, computer and writing papers.) relate the mobile phone with different product levels with proper explanation. Now relate all the mentioned purchased products with classification of products and discuss their characteristics with proper example ?Brand: Dunkin Donuts Describe what differentiates it from the competition. You may select an attribute important to the consumers (you are considered as their customer) and explain why you use this product or avail this service. Describe a main target market and discuss why they are the appropriate segment to target. Share what you think is the value proposition of your chosen product or service.Identify where each of the following products likely lie on a traditional Product Life Cycle. Justify each of your answers with the most current data and research you find on the Internet (e.g. sales, product development, competition, consumer feedback, etc.) b) Home Telephone (AT&T, Vonage, etc.)
- Some marketers believe that product performance (function) is the main attribute of a product. Other marketers maintain that the look, feel, and other design elements (form) of products are what really sway the customer’s decision. Take a position on the ‘form vs function’ debate, i.e. How would you argue that Product Performance is the key to brand success OR how would you argure that Product Aesthetics are the key to brand success.The six phases of the product development process.need breif explanation plzWhere do the following fit on the continuum of evaluation for different types of products?a) Consultingb) Retailingc) Fast food
- List the steps for a typical new task buying process.What is product value analysis and in which step of thebuying process does it occur?The purpose of this miniproject is to increase your understand- ing of the process that consumers go through when making a purchase decision. First, select one of the following products (or some other product of your choice) that now, or in the future, you might be in the market for. • New or used car • Spring break vacation Apartment • Computer or smart phoneQ1. How do you see the product “Jeep”? Q2. What is the target group of customers for Jeep?