PART ONE Please take a moment and think back to an event you attended within the last 12 months. What marketing and promotions took place to "grab your attention" and make you want to attend this event? Was it online, television, a paper mailing? Did the marketing play a part in you deciding to attend this event? Why or why not? PART TWO In consideration of event leadership, what is the leader's role in marketing and promotions? How can the leader facilitate excellence in this area of event planning, execution, and evaluation (e.g., data collection and analysis)? Rely on available research, stories from the industry, and/or anecdotes from your own experience to curate your response. As with all discussions in this class: • The initial post should be at least 300-500 words. • Aim to address new content that has not already been addressed in the discussion forum. • Use at least one research-based source to support your points. • Be sure to reference outside sources (including any class materials used) in APA format by using in- text references within the post. • Include a short References list in APA format at the end of your post (see the sample discussion post in the Citing Sources in APA Format link in the left menu).
PART ONE Please take a moment and think back to an event you attended within the last 12 months. What marketing and promotions took place to "grab your attention" and make you want to attend this event? Was it online, television, a paper mailing? Did the marketing play a part in you deciding to attend this event? Why or why not? PART TWO In consideration of event leadership, what is the leader's role in marketing and promotions? How can the leader facilitate excellence in this area of event planning, execution, and evaluation (e.g., data collection and analysis)? Rely on available research, stories from the industry, and/or anecdotes from your own experience to curate your response. As with all discussions in this class: • The initial post should be at least 300-500 words. • Aim to address new content that has not already been addressed in the discussion forum. • Use at least one research-based source to support your points. • Be sure to reference outside sources (including any class materials used) in APA format by using in- text references within the post. • Include a short References list in APA format at the end of your post (see the sample discussion post in the Citing Sources in APA Format link in the left menu).
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Marketing and Promotions:
Transcribed Image Text:CEE6000: Event Leader: X
=/blackboard/content/listContent.jsp?course_id=_4191746_1&mode=reset&c...
PART ONE
+
PART TWO
A
33
Please take a moment and think back to an event you attended within the last 12 months. What marketing
and promotions took place to "grab your attention" and make you want to attend this event? Was it online,
television, a paper mailing? Did marketing play a part in you deciding to attend this event? Why or why
not?
In consideration of event leadership, what is the leader's role in marketing and promotions? How can the
leader facilitate excellence in this area of event planning, execution, and evaluation (e.g., data collection
and analysis)? Rely on available research, stories from the industry, and/or anecdotes from your own
experience to curate your response.
As with all discussions in this class:
• The initial post should be at least 300-500 words.
• Aim to address new content that has not already been addressed in the discussion forum.
• Use at least one research-based source to support your points.
. Be sure to reference outside sources (including any class materials used) in APA format by using in-
text references within the post.
• Include a short References list in APA format at the end of your post (see the sample discussion post
in the Citing Sources in APA Format link in the left menu).
:
X
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