This assignment is a continuation from the Case Study Sign-Up where you will do research on market intelligence, competitive intelligence and product intelligence to export a product/service to the market BWIT (Beauty World International Trading) for a Canadian exporter. Company's name: BWIT (Beauty World International Trading) Product/Service: The company offers a line of natural perfumes under the brand name "The 7 Virtues." The perfumes are made using essential oils from countries experiencing turmoil and strife, and a portion of the profits is donated to support the farmers in those regions. Link: https://www.international.gc.ca/world-monde/stories-histoires/2019/bwit-7-virtues-faci.aspx?lang=eng Markets mentioned in the article: United States, United Kingdom, Australia. BWIT (Beauty World International Trading) is a company that specializes in natural perfumes under the brand name "The 7 Virtues". The perfumes are made with essential oils sourced from countries that are going through turmoil and strife. A portion of the profits from these perfumes is donated to support the farmers in those regions. According to the article, the company currently has a presence in the United States, United Kingdom, and Australia. In this article, I have chosen to focus on three countries in the Asia-Pacific region: the Philippines, Japan, and South Korea. These three countries are all developed countries with strong economies and high levels of consumer spending. The Philippines is my home country, and I have experience and knowledge about the local market that I can apply to the research. Furthermore, Japan and South Korea have unique and growing markets for personal care and beauty products, making them relevant choices for the study. The Philippines is an attractive option for BWIT because the country has a large population with a growing middle class. As the economy continues to grow, there is an increasing demand for personal care and beauty products. answer the following; Abstract; key words Introduction of the BWIT (Beauty World International Trading) and the product/service Market intelligence Competitive intelligence Product intelligence Conclusion/Recommendation References, at least 10 sources with in-text citations, include the sign-up link and company website, maximum 1 journal article Required sources: Use the following Canadian sources and professional foreign sources. Students cannot cite these general links in References. Export Development Canada: https://www.edc.ca/ The Canadian Trade Commissioner Service: https://www.tradecommissioner.gc.ca/ Trade Data Online: https://ised-isde.canada.ca/site/trade-data-online/en Business Development Bank of Canada: https://www.bdc.ca/ FITT Trade Ready: http://www.tradeready.ca/ Canadian Business: https://www.canadianbusiness.com/ Financial Post: https://business.financialpost.com/ BNN Bloomberg: https://www.bnnbloomberg.ca/ McKinsey & Company: https://www.mckinsey.com/ca Market Intelligence D'Alimonte, D. (2014). Use market intelligence to make better global trade decisions. https://www.tradeready.ca/2014/fittskills-refresher/use-market-intelligence-make-better-trade-decisions/ *Roy, E. (2016). Grow your business now by making the most of your market intelligence. https://www.tradeready.ca/2016/topics/researchdevelopment/grow-business-market-intelligence/ The Canadian Trade Commissioner Service (2021). Spotlight on market research. https://www.tradecommissioner.gc.ca/guides/spotlight-pleins_feux/spotlight_market_research-pleins_feux_etude_de_marche.aspx?lang=eng (Scroll down to the end of page for more sources.) *U.S. Commercial Service (2014). Export Experts: Gathering International Market Intelligence (video). https://youtu.be/6niSh7cyB_A Export Development Canada (2018). Markets of opportunities (video). https://youtu.be/j6SeUFK7YtQ Competitive Intelligence *Roy, E. (2015). Gather strong competitive intelligence to maximize your profitability in international markets.https://www.tradeready.ca/2015/fittskills-refresher/gather-strong-competitive-intelligence-maximize-profitability-international-markets/ D'Alimonte, D. (2014). Gathering competitive intelligence before you enter foreign markets. https://www.tradeready.ca/2014/fittskills-refresher/gather-competitive-intelligence-chosen-market/ Export Development Canada (2017). How to break into new markets with market scans(video). https://youtu.be/E51jLRuJu84 Product Intelligence Hyatt, P. (2017). How to apply market intelligence to your products and processes. https://www.tradeready.ca/2017/fittskills-refresher/apply-market-intelligence-products-processes/ mainly; Add references and photographs required for the specific section.

This assignment is a continuation from the Case Study Sign-Up where you will do research on market intelligence, competitive intelligence and product intelligence to export a product/service to the market BWIT (Beauty World International Trading) for a Canadian exporter. Company's name: BWIT (Beauty World International Trading) Product/Service: The company offers a line of natural perfumes under the brand name "The 7 Virtues." The perfumes are made using essential oils from countries experiencing turmoil and strife, and a portion of the profits is donated to support the farmers in those regions. Link: https://www.international.gc.ca/world-monde/stories-histoires/2019/bwit-7-virtues-faci.aspx?lang=eng Markets mentioned in the article: United States, United Kingdom, Australia. BWIT (Beauty World International Trading) is a company that specializes in natural perfumes under the brand name "The 7 Virtues". The perfumes are made with essential oils sourced from countries that are going through turmoil and strife. A portion of the profits from these perfumes is donated to support the farmers in those regions. According to the article, the company currently has a presence in the United States, United Kingdom, and Australia. In this article, I have chosen to focus on three countries in the Asia-Pacific region: the Philippines, Japan, and South Korea. These three countries are all developed countries with strong economies and high levels of consumer spending. The Philippines is my home country, and I have experience and knowledge about the local market that I can apply to the research. Furthermore, Japan and South Korea have unique and growing markets for personal care and beauty products, making them relevant choices for the study. The Philippines is an attractive option for BWIT because the country has a large population with a growing middle class. As the economy continues to grow, there is an increasing demand for personal care and beauty products. answer the following; Abstract; key words Introduction of the BWIT (Beauty World International Trading) and the product/service Market intelligence Competitive intelligence Product intelligence Conclusion/Recommendation References, at least 10 sources with in-text citations, include the sign-up link and company website, maximum 1 journal article Required sources: Use the following Canadian sources and professional foreign sources. Students cannot cite these general links in References. Export Development Canada: https://www.edc.ca/ The Canadian Trade Commissioner Service: https://www.tradecommissioner.gc.ca/ Trade Data Online: https://ised-isde.canada.ca/site/trade-data-online/en Business Development Bank of Canada: https://www.bdc.ca/ FITT Trade Ready: http://www.tradeready.ca/ Canadian Business: https://www.canadianbusiness.com/ Financial Post: https://business.financialpost.com/ BNN Bloomberg: https://www.bnnbloomberg.ca/ McKinsey & Company: https://www.mckinsey.com/ca Market Intelligence D'Alimonte, D. (2014). Use market intelligence to make better global trade decisions. https://www.tradeready.ca/2014/fittskills-refresher/use-market-intelligence-make-better-trade-decisions/ Roy, E. (2016). Grow your business now by making the most of your market intelligence. https://www.tradeready.ca/2016/topics/researchdevelopment/grow-business-market-intelligence/ The Canadian Trade Commissioner Service (2021). Spotlight on market research. https://www.tradecommissioner.gc.ca/guides/spotlight-pleins_feux/spotlight_market_research-pleins_feux_etude_de_marche.aspx?lang=eng (Scroll down to the end of page for more sources.) U.S. Commercial Service (2014). Export Experts: Gathering International Market Intelligence (video). https://youtu.be/6niSh7cyB_A Export Development Canada (2018). Markets of opportunities (video). https://youtu.be/j6SeUFK7YtQ Competitive Intelligence *Roy, E. (2015). Gather strong competitive intelligence to maximize your profitability in international markets.https://www.tradeready.ca/2015/fittskills-refresher/gather-strong-competitive-intelligence-maximize-profitability-international-markets/ D'Alimonte, D. (2014). Gathering competitive intelligence before you enter foreign markets. https://www.tradeready.ca/2014/fittskills-refresher/gather-competitive-intelligence-chosen-market/ Export Development Canada (2017). How to break into new markets with market scans(video). https://youtu.be/E51jLRuJu84 Product Intelligence Hyatt, P. (2017). How to apply market intelligence to your products and processes. https://www.tradeready.ca/2017/fittskills-refresher/apply-market-intelligence-products-processes/ mainly; Add references and photographs required for the specific section.

Purchasing and Supply Chain Management

6th Edition

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

ChapterC: Cases

Section: Chapter Questions

Problem 3.6A

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Question

This assignment is a continuation from the Case Study Sign-Up where you will do research on market intelligence, competitive intelligence and product intelligence to export a product/service to the market BWIT (Beauty World International Trading) for a Canadian exporter.

Company's name: BWIT (Beauty World International Trading)

Product/Service: The company offers a line of natural perfumes under the brand name "The 7 Virtues." The perfumes are made using essential oils from countries experiencing turmoil and strife, and a portion of the profits is donated to support the farmers in those regions.

Link: https://www.international.gc.ca/world-monde/stories-histoires/2019/bwit-7-virtues-faci.aspx?lang=eng

Markets mentioned in the article: United States, United Kingdom, Australia.

BWIT (Beauty World International Trading) is a company that specializes in natural perfumes under the brand name "The 7 Virtues". The perfumes are made with essential oils sourced from countries that are going through turmoil and strife. A portion of the profits from these perfumes is donated to support the farmers in those regions. According to the article, the company currently has a presence in the United States, United Kingdom, and Australia.

In this article, I have chosen to focus on three countries in the Asia-Pacific region: the Philippines, Japan, and South Korea. These three countries are all developed countries with strong economies and high levels of consumer spending. The Philippines is my home country, and I have experience and knowledge about the local market that I can apply to the research. Furthermore, Japan and South Korea have unique and growing markets for personal care and beauty products, making them relevant choices for the study.

The Philippines is an attractive option for BWIT because the country has a large population with a growing middle class. As the economy continues to grow, there is an increasing demand for personal care and beauty products.

answer the following;

Abstract; key words
Introduction of the BWIT (Beauty World International Trading) and the product/service
Market intelligence
Competitive intelligence
Product intelligence
Conclusion/Recommendation
References, at least 10 sources with in-text citations, include the sign-up link and company website, maximum 1 journal article

Required sources: Use the following Canadian sources and professional foreign sources. Students cannot cite these general links in References.

Export Development Canada: https://www.edc.ca/
The Canadian Trade Commissioner Service: https://www.tradecommissioner.gc.ca/
Trade Data Online: https://ised-isde.canada.ca/site/trade-data-online/en
Business Development Bank of Canada: https://www.bdc.ca/
FITT Trade Ready: http://www.tradeready.ca/
Canadian Business: https://www.canadianbusiness.com/
Financial Post: https://business.financialpost.com/
BNN Bloomberg: https://www.bnnbloomberg.ca/
McKinsey & Company: https://www.mckinsey.com/ca

Market Intelligence

D'Alimonte, D. (2014). Use market intelligence to make better global trade decisions.
https://www.tradeready.ca/2014/fittskills-refresher/use-market-intelligence-make-better-trade-decisions/
*Roy, E. (2016). Grow your business now by making the most of your market intelligence.
https://www.tradeready.ca/2016/topics/researchdevelopment/grow-business-market-intelligence/
The Canadian Trade Commissioner Service (2021). Spotlight on market research. https://www.tradecommissioner.gc.ca/guides/spotlight-pleins_feux/spotlight_market_research-pleins_feux_etude_de_marche.aspx?lang=eng
(Scroll down to the end of page for more sources.)
*U.S. Commercial Service (2014). Export Experts: Gathering International Market Intelligence (video). https://youtu.be/6niSh7cyB_A
Export Development Canada (2018). Markets of opportunities (video). https://youtu.be/j6SeUFK7YtQ

Competitive Intelligence

*Roy, E. (2015). Gather strong competitive intelligence to maximize your profitability in international markets.https://www.tradeready.ca/2015/fittskills-refresher/gather-strong-competitive-intelligence-maximize-profitability-international-markets/
D'Alimonte, D. (2014). Gathering competitive intelligence before you enter foreign markets.
https://www.tradeready.ca/2014/fittskills-refresher/gather-competitive-intelligence-chosen-market/
Export Development Canada (2017). How to break into new markets with market scans(video). https://youtu.be/E51jLRuJu84

Product Intelligence

Hyatt, P. (2017). How to apply market intelligence to your products and processes.
https://www.tradeready.ca/2017/fittskills-refresher/apply-market-intelligence-products-processes/

mainly; Add references and photographs required for the specific section.

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