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A portable soap company aspires to have these long-term goals:
-To be the preferred brand in portable soaps
-Consolidation of a supply chain
-Selling products throughout the Mexican Republic
-Ensure a safe and healthy work environment
-Investing in the improvement of environmental care practices.
Mention the short-term goals to achieve each long-term goal I just mentioned.
For example:
-the first step to become the preferred brand...
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- Kindly help us here. This is for our business plan. Read our product then answer the questions. Thank you : ) SOAPURE ORGANICS The all-natural and beneficial body soap is finally here! This product is dedicated to everyone who wants to prevent and protect themselves from bacterial diseases caused by Mosquitoes. Soapure Mosquito Repellent aims towards a more hygienic and clean society. SoaPure seeks to develop more soaps that can evidently prevent skin irritation from bacterial infections. It could also help avoid insect-borne diseases like dengue and malaria.As a result, a mosquito repellent soap was generated with the water-soluble packaging. Our soap would act as a two-in-one soap – a fragrant soap and mosquito repellent. It is also made with all-natural essential oils, citronella and lavender oil. Soapure Mosquito Repellent not only repels its users from mosquitoes but is also eco-friendly as its packaging is biodegradable and water-soluble. Questions : 1. Define the purpose of…Task 5 The product cycleYou tell about the product life cycle for an entrepreneur in the process of developing a new product. Which of the following statement (s) do you say to the entrepreneur (which statement (s) are correct (a) statements): Select one or more options: A) The product life cycle is used as a segmentation variable to segment a market B) The stages of the product life cycle can be a guide for companies in what an appropriate marketing strategy can be C) The product life cycle looks exactly the same for all offers D) You can see the product life cycle at different levels, such as product class or brand E) The time it takes for different offers to go through the stages of the product life cycle varies10) Champion is a manufacturer of lunch boxes, school bags, and school stationery. The company hopes to sell the products at a low price to penetrate the market quickly. Which of the following best supports a market-penetration strategy for Champion? A) Production costs increase as sales volume increases. B) It is very difficult for competitors to enter the market. C) The cost of producing a smaller volume is negligible. D) The quality of the products supports high initial prices. E) The market for the products is highly price sensitive. 11) Managers at the Imperial Hotel Group complained that the chain's overall image was hurt because Imperial Hotel Japan was overcharging guests and providing poor service. The Imperial Hotel Group was experiencing __________ conflict. A) equilateral B) vertical C) multitiered D) communal E) horizontal 12) Joyce’s is a clothing retailer that targets teenage girls. The company is designing promotions for its catalogs, Web site, and retail…
- 10) Champion is a manufacturer of lunch boxes, school bags, and school stationery. The company hopes to sell the products at a low price to penetrate the market quickly. Which of the following best supports a market-penetration strategy for Champion? A) Production costs increase as sales volume increases. B) It is very difficult for competitors to enter the market. C) The cost of producing a smaller volume is negligible. D) The quality of the products supports high initial prices. E) The market for the products is highly price sensitive.Personal care products are a huge industry. Gaining even just a few percentage points of any personal care category can reap great rewards for small market players. You are to assess the personal soap market and do the following: 1. Identify and define the different markets that are being targeted by the major brands (hint: most of these brands segment the market via benefits). Identify at least half a dozen market segments. 2. Identify a segment that you feel is yet to be tapped and describe this market segment. 3. Propose a concept or mockup for the kind of soap product that you think would attract this identified market segment.Your organixation deal in the supply and installation of security cameras.Recently,the organization has launched a new product smart camera, while the company was expecting that the product would create a buzz in the marketing, it did not receive the due customers attentions.upon analyzing the situation, it it was unvelled that the product was not adequately marketed. As marketing manager, you have now been given this task to market the product.write a sales letter of about 150-200 words to prospective organizations for rendering your services.use google search to find out the benefits of a smart camera and use them to create desire.you can make necessary assumptions, for example price,how to order, the mode of delivery, and discount on bulk orders etc. AIDA model must be followed.
- Keeya group of industries is a biscuit making company that is expanding by increasing its products visibility. The company has hired a Marketing Manager who will be primarily responsible to help Keeya market on various online and off line platforms and improve its brand name. You have been assigned the responsibility to identify the important knowledge, skills and abilities that this marketing manager should have. Explain which level of TNA would be suitable in the current situation and how would you go about doing it.Business: Coffee shop - Focus on how will meet the needs of your target market especially in this time of this COVID-19 pandemic. In your chosen product/service give 3 reasons why you are proposing these products or services. Product/service: COFFEE 3 Reason of choosing the product/service:1.2.3.Walmart ran a series of ads in trade journals with the following headlines. “We’re looking for quality products that are guaranteed not to last”. What Walmart was in fact doing was asking it’s suppliers to develop more environmentally friendly products and to use material that could be recycled. This concern about the environment is one way that Walmart practices: a. Social responsibility b. Macroeconomics c. The marketing concept d. Environnemental services e. Social welfare
- Women of different ages and segments take their Shampoos very seriously and will very carefully select the ones suitable for their hair type. They may buy multiple hair products for different usage and stages and will spend a lot of time in purchasing such products. On the other hand men are least interested in shampoos and hair products. For them a single product works well and will spend least time purchasing such products." In view of above statement answer the following: a. How do you promote a product which may be high involvement to one segment but low for another? b. Can a low involvement product be converted into a high involvement one?In this scenario, you are the product manager of "Nike". What is the name of the company you chose? Describe the company’s logo. What information is the company trying to convey about its brand based on the logo? How does the company’s brand speak to the quality, features, and style relative to one of its competitor brands?Suppose that you were launching a new service venture, perhaps a marketing consulting company that would cater to small and medium-sized Canadian companies. Determine your brand promise (what the brand will do for the customer), create a name, and describe how you communicate the brand and how you would deliver on the brand promise.