List and discuss the three frequently used tools that a Strategist can leverage for an Organization/Business that may provide benefit from the media mix modeling tool.
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- In regards to social media technology, please evaluate the following (swot analysis): (700-800 words) Strengths: What are the advantages of the technology? How will it positively impact culture and society? What are other potential gains? Weaknesses: What features of the technology may hinder success? What are the limitations of the technology? How does the technology address issues of equity? Opportunities: What are external factors that may contribute to the success of the technology? What social, political, and/or cultural trends may influence reception? What are the opportunities for growth? Threats: What external factors may pose a threat to the success or adoption of the technology? What social, political, and/or cultural trends may influence reception? What are potential hurdles to growth?Discuss how marketers use the communicationfunction of the Web as part of their onlinemarketing strategies.Reflect on your experience collecting information and writing up your Literature Review for your research study using Gibb's reflective cycle, on the following Research topic; The impact of social media on adolescents, aged 12 to 17, participation in football in Dominica.
- Discuss a social issue topic that is really happening today using a Cause - Effect and Problem-Solution type of text structures.Why does Portfolio analysis is graphic depiction facilitates communication?Give examplesWhat are some of the most common mistakes that organizations make in their social media marketing efforts, and how can they avoid these pitfalls? How can organizations balance the need to engage with customers on social media with the need to protect their brand reputation and minimize the risk of negative feedback? How can organizations measure the success of their social media marketing efforts and determine the ROI of their investment in social media? What metrics should they track, and how can they use data and analytics to optimize their social media campaigns?
- There are different categories of influencers: nano-influencers, micro-influencers, macro-influencers, and mega-influencers. Select a social media account within each of these four categories and write a brief summary (within each category) of that influencer's work which includes the following: a). Industries they represent b). Brands they represent c). Overall tone of their content d). Platforms in which they operate (Which are the most effective for them?) e). Your overall assessment of that influencer's effectiveness in increasing brand awareness, engagement, and ultimately conversions (sales, lead forms, etc.)..What is meant by the mass media dynamic and what are some of the challenges we face in critically assessing media content? Why might news media outlets engage in sophistic objectivity?Steps or process to follow to develop an effective communicatiopn plan
- What are the major influences on organizational communication, and how can organizational design affect communication?Respond in writing to the issues presented in this case by preparing two documents: a communication strategy memo and a professional business letter to advertisers.Discuss three key differences between these main styles of planning a. advocacy and b. communicative action using (i) process and (ii) assumptions