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- Why sales promotion is said to be a bridge covering the distance between promotional advertising and field selling ?Identify the resellers in your distribution channel. Discuss the role that trade sales promotions to these resellers could play in the development of your promotional plan.Explain the differences and similarities of personal selling and sales promotion as elements of the promotional mix.
- What is the objective of a sales promotion? Identify and provide an example of three sales promotion tools targeted to consumers.What is the main difference between Advertising and Sales Promotion?How can a firm design a sales promotion that not only drives short-term sales but also builds long-term customer loyalty?
- When the term "Marketing" is mentioned, many people assume it is only advertising. The fact of the matter is that marketing encompasses many principles. One of those principles is "Brand Development". List and briefly explain the Four Brand Development StrategiesFind three print examples of the kind of promotional methods that constitute ambush or experimental marketing. Evaluate each examples in terms of the effectiveness of the sensory input provided.What channels will a firm use to distribute their sales promotion?