Find three print examples of the kind of promotional methods that constitute ambush or experimental marketing.  Evaluate each examples in terms of the effectiveness of the sensory input provided.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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Find three print examples of the kind of promotional methods that constitute ambush or experimental marketing.  Evaluate each examples in terms of the effectiveness of the sensory input provided.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing