Q: Find and copy or describe an ad that you feel is misleading. Explain why
A: Advertisements are important for business firms. Because of advertisement, firm is able to increase…
Q: What is the significance of user-generated content when contrasted with social media and traditional…
A: Marketing is done to bring in customers in the company. Traditional media such as television,…
Q: How does trademarks have affected e-commerce?
A: Ans. Introduction Trademark is a unique symbol, logo or name or it can be a word which implies…
Q: The online store would like to find which customers are potential value contributors to their sales,…
A: "Since you have asked multipart questions so we will solve the first three questions for you. If you…
Q: Describe the segmentation strategy and bases of segmentation? My target market is people who watch…
A: Some of the market segmentation strategies are demographic, psychographic, behavioral, geographic…
Q: ._______ A person who takes the risk and invests in abusiness.
A: An entrepreneur is someone who begins a new business and takes on the bulk of the risks while also…
Q: Describe Generation Z. What differentiates it from other demographic groups, such as baby boomers,…
A: Generation Z people are also known as zoomers, The people from this generation succeed Millennials…
Q: Basic psychological processes play an important role in understanding how consumers make decisions.…
A: The behaviour of consumers comprises how the emotions of consumers, preferences and attitudes…
Q: Other factors and variables that can be added to this questionnaire
A: The business main aim of the business or trading is to attain a large customer base for their…
Q: In which ways would you say that poor personal branding can affect an individual’s career…
A: Branding - In business, branding is a strategy that promotes the image of a product/brand/business.…
Q: List Down 10 examples of distruptor companies and explain why they are considered as distruptor…
A: 1. Disruptors are businesses that can completely transform or disrupt established businesses and…
Q: Distinguish between strategic planning andtactical planning.
A: Firms in a commercial setting utilize a variety of tactics to survive, compete, and expand in the…
Q: In 1965, more than 40 percent of American adults were smokers. That percentage has now fallen to…
A: Every market evolves due to various factors. The changing technology, economic health of the Market,…
Q: Discuss cases A, B, and C, comparing among them specific consumer portfolios for the whole Customer…
A: The total value of a customer to a firm over the length of their relationship is referred to as…
Q: What is a portfolio analysis? What purpose does it serve formarketers?
A: Product is a tool which is created by the company to solve the problem of customers. For example the…
Q: In one-two paragraph(s) describe an incident of food fraud that was reported in the news and explain…
A: Food fraud is defined as the deliberate alteration, misrepresentation, mislabeling, substitution, or…
Q: What is the most obvious distinctionbetween a not-for-profit organization and acommercial…
A: A not-for-profit organization focuses on social causes and donates money to pursue the…
Q: What type of distribution system is consistent with the lifestyle(s) of each segment?
A: Lifestyle tells or shows the way of living of a person or customer. It is a distinct and unique…
Q: What are the five dimensions of themarketing environment?
A: Internal factors are factors that an organization can control on their own. External factors are…
Q: Explain the consumer’s postpurchase evaluation process
A: Consumer behavior is the study that entails marketers to evaluate purchasing process and decision…
Q: Remembering the target market segments you identi- fied in Chapter 7 for your marketing plan: 1 (a)…
A: Social media is used by marketers for marketing as it gives them a lot of different advantages.…
Q: If a firm’s sales revenues exceed its expenses, the firm has earned a profit.True or False
A: Marketing is deemed for the purpose of sales of the business. It means entire marketing planning and…
Q: Everyone generates metadata as they use technologies such as computers and mobile devices to search,…
A: Data is the gold of this age. Most of the biggest companies in the world today work on using this…
Q: Chapter 7 describes word-of-mouth (WOM) and buzz marketing. How did STX Entertainment use this type…
A: Opinion leaders are experts in a certain area who spread positive word of mouth regarding a product…
Q: explain the stages of Customer Relationship Lifecycles. а.
A: The Customer Relationship Management (CRM) software system integrates advertising, selling,…
Q: what are the strategies/ways to make your business unique from other car companies? How can you be…
A: Among the foremost difficult tasks for automobile dealers is establishing the credibility of…
Q: Explain the fundamental shift created by digital technologies in marketing?
A: Digital marketing is a type of advertising that promotes products and services by using the Internet…
Q: What are the critical success factors that banks or investment films need to into account, for them…
A: Measuring Marketing EffortsTo effectively expand your financial services firm, you must measure the…
Q: What is the marketing concept?
A: A market is an arrangement in which two or more parties trade commodities, services, or information.…
Q: Describe one product (with an actual example) that uses "exclusive distribution". Your answer must…
A: Distribution is the marketing function that has the sole objective of transporting the goods at…
Q: Semi-finished goods can only go into intermediary trade as they still need to be processed and…
A: True.
Q: How would you explain marketing to a non business person
A: A non-business person is the one who has the least knowledge about business operations. He is not…
Q: Choose a specific e-commerce website catering to tourism and hospitality.
A: All hospitality companies, even those existing outside of the tourism segment, trail a similar…
Q: Define planning.
A: Humans are social being. We work together to achieve big goals. A company or group of people will…
Q: Describe how the marketing concept differs from the other marketing management orientations.
A: The marketing management orientation is the strategy that a company implements to satisfy the…
Q: During the pandemic, more people pursue a healthy lifestyle by going more hiking. At the same time,…
A: Introduction: In the above question, there is an improvement on the sports shoe making machine so…
Q: Choose one of the following products and describe how itmay (or already has) become vulnerable to…
A: Substitution suggests that something is taking the place of something else. Ingredients with…
Q: ith ASEAN integration, do you think that three would be a market for regional publications, such as…
A: With ASEAN integration, I think that there will be a big market for regional publications, such as…
Q: In a small group, identify a problem faced by a local business or charitable organization and…
A: Every field of work requires increasing amount of efficiencies to carry out new works of engineering…
Q: Identify the four quadrants in the BCG matrix.
A: BCG Matrix was developed in London for strategically handling the product portfolio of any company.…
Q: List down 5 green technology companies pushing for a cleaner alternative in the future, describe…
A: Sustainability is a business strategy that considers how a firm operates in terms of the…
Q: Give 5 examples of consumer buying behavior with logic and explanation?
A: Consumer Buying Behavior refers to all the activities performed by customers before purchasing a…
Q: Are we considering the emotional implications of the ad and/or the use of our product?
A: Emotional value can be referred to as the value of a product that is attained from personal or…
Q: So what is a customer solution and what does it have to do with selling?
A: Customer problems are often solved by business ideas. It can be any problem from big to small. It…
Q: Describe the various marketing activities aimed at children that are controversial
A: Marketing is a activity of purchase and sale of a given product which also include service. The main…
Q: Where would you place each of the following sales jobs on the order-taker/order-getter continuum…
A: Personal selling is initiated through face to face communication with customers. This involves…
Q: ACTIVITY: CREATE YOUR OWN. Directions: Think of a product that is essential to the customers in…
A: Think of product that is essential to the customers in times of pandemic. Make sure that it will be…
Q: How does environmental scanning contributeto environmental management?
A: Ans. Introduction Environment scanning can be defined as the process of collecting information…
Q: Is the product complex such that a high-service channel is required to ensure its diffusion?
A: The diffusion process shows the rate at which a product gets adopted by the consumer or his…
Q: Why is utility such an important feature of marketing?
A: Marketing works on various functions to be performed in the market such as primary function and…
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- Which of the following is the least concern of the Operations Manager? a. Organizing b. Coordination c. Planning d. ControlYou are called upon by the management of Woody Toy Factory to head their Operations. You are required to study and guide the company regarding the following matters. (CHOOSE 3 ONLY) A. B. Customer Satisfaction C. 5’s Methodology D. E. Diversification F. G.JIT Production System H. Fishbone (Cause and effect Diagram) I. 5 Why’s in Problem Solving J. Ethics, Trust and IntegrityWhich of these is the task of a supervisor? Checking the work of department managers O Preparing a strategic plan for the whole organization O Giving work instruction to the department managers O Checking the work of operation employees
- You are called upon by the management of Woody Toy Factory to head their Operations. You are required to study and guide the company regarding the following matters. (CHOOSE FIVE ONLY) A. Quality Management B. Customer Satisfaction C. 5’s Methodology D. Brainstorming E. Diversification F. Kaizen Concept G.JIT Production System H. Fishbone (Cause and effect Diagram) I. 5 Why’s in Problem Solving J. Ethics, Trust and Integritya. Choose a company you are familiar with and do a resource gap analysis of the current product / service performance of the company b.Suggest ways of allocating resources to meet the short term and long term demands of that company in other to meet goals, objectives and targets.13:An organization recognizes that its current billing system has become a strategic liability and has asked its top manager to oversee development of a new electronic approach to be completed in five years. Which operational strategy should be undertaken to meet this goal? A:Changing the vision statement to incorporate the new billing system B:Investigating the organization's technology needs so the new billing system is supported C:Creating new metrics to monitor the output of the current billing system D:Announcing to the customer base that a new billing system will be installed soon
- Preparing plans for the different departments as per the strategic plan of the organization before handing them down to the operational level is the function of O a. Lower level managers O b. Top level managers O c. Middle level managers O d. All of the optionsIn a form of phrase, give 7 Training and Development Policies on a Construction Firm in each: a.) Employees b.) OJT students/trainees In a form of phrase, give 7 necessary skills or importance that will be acquired by the employees on a Construction Firm from these various trainings: a.) Induction Training b.) Health and Safety Training c.) Corporate and Departmental Training18. A company makes custom-designed metal yard art and is developing a production budget. What is part of this budget? A.Commissions for sales staff B.Raw materials in the inventory C.Safety training resources D.The finished product
- Time-based strategies a. focus on quality in all phases of an organization. b. relate to the timing of organizational changes. c. relate to each of the individual functional areas of the organization. d. focus on the reduction of time needed to accomplish tasks. e. all of the above.2. This describes an organization in which technology, organizational structure, human resources, and processes all work together to give an organization an advantage in the competitive environment? a. Environmental work system b. High-performance work system c. Balance system d. Competitive systemSuppose you plan to open a motorcycle repair shop that serves washing, polishing, and repair. a. Draw the business processes model for each of these services! b. From the three types of business processes model, which business process is more profitable for the company?