Imagine that you own a successful landscaping company in your neighborhood, and that you have hundreds of regular clients. First, you must decide what kinds of information about your customers you want your CRM to collect. Can this information be put to use in any manner that improves service or brings in money?

Imagine that you own a successful landscaping company in your neighborhood, and that you have hundreds of regular clients. First, you must decide what kinds of information about your customers you want your CRM to collect. Can this information be put to use in any manner that improves service or brings in money?

Principles of Information Systems (MindTap Course List)

13th Edition

ISBN:9781305971776

Author:Ralph Stair, George Reynolds

Publisher:Ralph Stair, George Reynolds

Chapter7: Electronic And Mobile Commerce

Section: Chapter Questions

Problem 14SAT

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