Let's pretend you own a successful landscaping company with hundreds of regular clients in your neighborhood. Find out what information about your customers you want your CRM to record. Is there a way to improve service or make money with this information?

Management Of Information Security
6th Edition
ISBN:9781337405713
Author:WHITMAN, Michael.
Publisher:WHITMAN, Michael.
Chapter2: Compliance: Law And Ethics
Section: Chapter Questions
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Let's pretend you own a successful landscaping company with hundreds of regular clients in your neighborhood. Find out what information about your customers you want your CRM to record. Is there a way to improve service or make money with this information?

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Introduction

A Customer Relationship Management (CRM) system is a software platform used by businesses to manage customer data, such as customer contact information, customer service requests, sales, and marketing campaigns. It is used to streamline interactions with customers, build loyalty, and increase sales. CRM systems are used to provide customer service representatives with the information they need to effectively manage their customer relationships. They can also be used to automate customer service processes and integrate with other business applications, like accounting, point-of-sale, email marketing, and more.

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