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- QUESTION 2 Using the Areeda-Turner test, a competition authority risks making a type II error, that is, not prosecuting predatory pricing when the dominant firm prices above costs. O True O FalseQUESTION 10 An Italian leather goods company that makes high-end shoes and belts is expanding its product line to include leather handbags. The firm hired consultants to conduct market research and determine the VTC for a popular handbag. The consultants established that this handbag's VTC was $1,200. The handbag has variable costs of $350. If the firm uses a skimming strategy, which of the following would be most likely to be the handbag's selling price? O $1,350 O $700 $675 O $1,100 O $450Q6 define acceptance and explain all of its essentials
- 1. Product situation: Personal selling is relatively more effective and economical in case:QUESTION 1. The CEO of Talk Ltd, Ms Andi, has made an observation about the pricing of products and seeks youradvice as the organisations Management Accountant. Ms Andi has noticed that despite three steepprice increases to products over the last 12 months, customers have not been deterred and sales arestronger than ever before. Explain to the CEO Ms Andi why this could be the case.Question 8 Which of the following is most likely to require pricing at parity with competitors? O real estate college tuition breakfast cereal O jewlery
- 5. With reference to the risk you mentioned in Q.4, what is your suggested action(s) for Sushiro? Explain. Reference is attachedA1 The corporate leadership team inquired about the use of a "price match guarantee". This policy would mean A+ Rental Cars will match our competitor's price for a certain vehicle category if their price is lower than ours. Please comment on the viability of the this policy. Is it a good idea? Why or Why not? You woke up this morning to a troubling advertisement on TV: A+ Rental Cars' local competitor is discounting their economy rentals. After doing a little digging, you discover that your competitor has launched an aggressive advertising campaign, reducing the price on their economy line from $32.99 to $24.99. Based on your knowledge of previous pricing practices, you expect a similar price reduction across all vehicle types.Q7. of o higher sales yolumes ? price cuts always leads to
- Question 6 SHOW YOUR WORKINGS FOR EACH SECTION a) You've been approached by a friend who has sought your advice about pricing products for his video production business. He indicated that he has several new products ready to be launched and wants to review the prices of existing products. Product Required: Prepare a response to answer your friend's queries. Provide specific guidelines that he can follow. Include examples in your answer. ANSWER a): b) Chocfee Dairy Ltd gathered this data for two of its Current Sales Additional Processing Value Coffee beans 000 Sales Value if Costs $ 8.000 products that it produces: Chocolate malt $ 5 000 000 Processed Further $ 3.000 $ 2 000 Required: Which of the products should be processed further? ANSWER b): $10 $7Question 7 Please select the stage in product life cycle theory where firms consider low pricing as a key strategy Growth Maturity Introduction DeclineQUESTION S Why is a fitness studio more likely to price discriminate than a grocery store? OA service cannot be resold, whereas food can be resold O A fitness studio does not have market power, but a grocery store is likely to have market power O A fitness studio has more fixed costs and fewer variable costs, whereas a grocery store has fewer fixed costs and more variable costs A fitness studio cannot find characteristics of consumers that correspond with their willingness to pay, but a grocery store can QUESTION 6 A patent is an example of O a unique cost advantage O a government created barrier to entry O customer lock in O entry deterrence