motivate how fast-food business owners could exploit what Botha et al. (2020:534) label “customers’ increased purchasing power and demands” to enhance and maintain customer loyalty.
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motivate how fast-food business owners could exploit what Botha et al. (2020:534) label “customers’ increased
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- What types of situational considerations affect the purchasing behaviour of consumers? Explain all each of these considerations affects the judgement of the customer.Why is consumer behaviour of relevance in doing business? Illustrate with 2 real-life examples.Buying Motives refer to the most important facts from the customer’s perspective in making a purchase decision. Buying motives motivate the buyer to make a purchase, and they may be rational or emotional or a combination of both. List the importance of buying motive?
- What does Consumer behavior describe?There are six influences on consumer behavior as follows: Information processing, Motivation, Beliefs and attitudes, Personality, Lifestyle and Life-cycle & age. Apply these six influences on yourself on a product or service of your choice that you wish to purchase. Start by briefly explaining the product/service.How do personal relationships and recommendations influence consumer preferences?
- What is Customer satisfaction and provide an example of it.How does a restaurant and its menu influence consumer "impulse purchasing" to increase sales (purchasing) as well as promote profits (buying items with higher margins) ?The subject of consumer behavior consists of many theories that originate from different fields of science. Which of the following theory areas became part of the marketing topic in the 1980s?choose an alternativeA)MotivationB)Information management & attitudesC)The consumer as producer, co-creationD)Rituals & symbolsE)Rational consumers