What are the different ways in which Banyan Tree can communicate with its target audiences? What should its promotional mix be like? What factors influence the promotional mix decision?
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- What types of promotion vehicles (direct marketing, events, radio, television, etc.) would the Hyatt hotels find effective in persuading hotel guests to make hotel reservations at Hyatt hotels , or take some other action?Make a promotion strategy by describing the promotion mix- any 2 of the following:advertising, personal selling, sales promotion, personal selling, or social media for your products.How do target market characteristics determine whichpromotional methods to include in a promotion mix?
- Identify the components of an integrated marketing communications (IMC) strategy used by the organization. Using the AIDA model, evaluate the role each component is designed to play in meeting the organization’s promotional objectives. Is the IMC mix effective for the organization?How is promotion (advertising, personal selling, public relations, sales promotion, direct marketing) used by the LA Galaxy? Do these activities depend on the specific target markets?Assume you are the director of marketing for a firm that markets snack foods in the UAE. You are developing a promotional plan. Develop suggestions for each of the following items. What will be your ‘marketing communication objectives’? What promotional strategies will you use? Give the at least 2 promotional strategies Explain what you will do. Why did you use those mentioned promotional strategies in letter (b)?
- Assume a company is planning to promote a cereal toboth adults and children. Along what major dimensionswould these two promotional efforts have to differ fromeach other?What type(s) of in-store promotion activities are taken place in the two department stores? Do you think it is the correct way to promote the respective merchandise? Explain.
