Explain theoritical significance of the influence of brand perception on customer buying action. b. Explain practical significantce of the influence of brand perception on customer buying action. c. State three research objectives of product quality, price and promotion toward customer buying action.

Explain theoritical significance of the influence of brand perception on customer buying action. b. Explain practical significantce of the influence of brand perception on customer buying action. c. State three research objectives of product quality, price and promotion toward customer buying action.

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter10: Marketing Research

Section10.5: Technology In Marketing Research

Problem 1LO

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