a. State one dependent variable and six independent variable of the influence of brand perception on customer buying action. b. Draw the framework of the influence of brand perception on customer buying action. c. Who is the respondent of the influence of brand perception on customer buying action.
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- Determine the evaluative criteria that your target market(s) would use when choosing between alternative brands.1. State one dependent variable and six independent variable about 'the influence of brand perception on customer buying action'.Describe how two different observational techniques could be used by a brand manager to better understand consumer responses to a new soft drink product. Your answer can focus on any element(s) of the marketing mix.
- 1. Sara is aware of many different brands of food processors, but she is only considering seriously three of these brands. These three brands that Sara is evaluating constitute her ____. Select one: A. Alternative set B. Awareness set C. Preferred set D. Evoked set E. Evaluative Criteria 2. Lara noticed that she was running out of gas. She pulled into the closest pertrol station and filled up the tank. Lara's decision on which gas to purchase is characterized by ____. A. limited decision making B. A high level of cognitive processing C. Extended decision making D. A high level of affective processing E. A low level of purchase involvement. 3. Most purchases in supermarkets are unplanned. Select One: A. True B. False As soon as possible urgent With Explanation6 Define the following terms: Brand Market Segmentation Customer Value4. List and describe types of customers and what would be the marketers action?
- How does the froot loops company seem to respond to criticism of their brand for the advertisment of their product?Describe the current target market. for Cucumber-Ginger Flavoured Water?assume you are the marketer of the product and want to convey the ways aiken moisturizer differs from competing products in the marketplace. create a differentiation strategy to promote aiken moisturizer and create a competitive advantage
- What is Value Positioning ? Explaines of Marketing Fall20 Which of the following best illustrates positioning for product attributes? Select one: O a. The combination shampoo and conditioner ion O b. The only shampoo you'll need at the gym O . The lowest priced shampoo Dd. The best shampoo for babiesWhat kind of secondary data and syndicated data would be helpful in addressing the issue of changing the brand logo? What is the role played by such data?