Discoverin g market potential is a key reason for conducting marketing research. Following the completion of the study, the organization must carefully assess its potential and choose which markets to penetrate. Once on the market, it must provide sales projections based on predicted demand". Discuss the statement.

Discoverin g market potential is a key reason for conducting marketing research. Following the completion of the study, the organization must carefully assess its potential and choose which markets to penetrate. Once on the market, it must provide sales projections based on predicted demand". Discuss the statement.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter5: Marketing Research And Information Systems

Section: Chapter Questions

Problem 4DRQ

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