When a company seeks to conduct marketing research to confirm what it already knows, that is an example of what kind of bias? Location bias Order bias Rating bias Social desirability bias Internal bias

When a company seeks to conduct marketing research to confirm what it already knows, that is an example of what kind of bias? Location bias Order bias Rating bias Social desirability bias Internal bias

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

When a company seeks to conduct marketing research to confirm what it already knows, that is an example of what kind of bias?

		Location bias
		Order bias
		Rating bias
		Social desirability bias
		Internal bias

Research activities performed to discover the the needs and preferences of consumers and potential consumers. It examines target markets, target audiences, consumer interests, customer feedback, market environment, competitors' positions, etc.. Market research also includes the techniques to develop, launch, and make successful products and services in the market .

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