DIRECTION: CREATE A BUSINESS PLAN SUITABLE FOR THIS PANDEMIC IN THE PHILIPPINES USING THIS TEMPLATE BUSINESS OVERVIEW OUR VISION OUR MISSION THE SERVICE WE PROVIDE MARKET ANALYSIS WHO WE ARE TARGETING THE PROBLEM WE ARE SOLVING OUR COMPETITORS OUR COMPETITIVE ADVANTAGE MARKETING AND SALES PLAN MARKETING CHANNELS MARKETING MATERIALS CUSTOMER INCENTIVES STAFF REQUIREMENTS/TRAINING KEY OBJECTIVES AND SUCCESS METRICS OBJECTIVES WE PLAN TO ACHIEVE IN A GIVEN TIMEFRAME AND HOW THEY'LL BE MEASURED 1. 2. 3.
DIRECTION: CREATE A BUSINESS PLAN SUITABLE FOR THIS PANDEMIC IN THE PHILIPPINES USING THIS TEMPLATE BUSINESS OVERVIEW OUR VISION OUR MISSION THE SERVICE WE PROVIDE MARKET ANALYSIS WHO WE ARE TARGETING THE PROBLEM WE ARE SOLVING OUR COMPETITORS OUR COMPETITIVE ADVANTAGE MARKETING AND SALES PLAN MARKETING CHANNELS MARKETING MATERIALS CUSTOMER INCENTIVES STAFF REQUIREMENTS/TRAINING KEY OBJECTIVES AND SUCCESS METRICS OBJECTIVES WE PLAN TO ACHIEVE IN A GIVEN TIMEFRAME AND HOW THEY'LL BE MEASURED 1. 2. 3.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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