ABC Group is considering entering into a new business. It has two options as mentioned below; i. ABC Cosmetics: with the growth working women in the country, this business can be expected to grab a significant customer base. ii. ABC Fashion: This business is targeted toward business executives (both male and female)who value the importance of smartness and looking good at the workplace. Which of these two business options should ABC choose and why?
ABC Group is considering entering into a new business. It has two options as mentioned below; i. ABC Cosmetics: with the growth working women in the country, this business can be expected to grab a significant customer base. ii. ABC Fashion: This business is targeted toward business executives (both male and female)who value the importance of smartness and looking good at the workplace. Which of these two business options should ABC choose and why?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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ABC Group is considering entering into a new business. It has two options as mentioned below;
i. ABC Cosmetics: with the growth working women in the country, this business can be expected to grab a significant customer base.
ii. ABC Fashion: This business is targeted toward business executives (both male and female)who value the importance of smartness and looking good at the workplace.
Which of these two business options should ABC choose and why?
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