Differentiate between B2B (business to business), B2C (business to consumer), and C2C (customer to customer) sales and marketing strategies to identify which path is right for your company
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Differentiate between B2B (business to business), B2C (business to consumer), and C2C (customer to customer) sales and marketing strategies to identify which path is right for your company.
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- Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies. Develop a 1,050-word analysis addressing the following: · Describe your organization's mission, vision, and values. · Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems. · Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business' success. Discuss how the concepts help align the organization's values with your values. Explain the reasoning leading to these conclusions. · Select…Provide a rundown of the many internet marketing strategies and collaborations that exist, from B2B to C2C.Discuss why companies should grow their business. Name and explain the four product/market growth strategies. Give an example for each.
- Your Task Evaluate how Wanda is currently applying each of the four Ps of marketing to the products Salty Pawz sells. Capture this in your written document so that Wanda can refer back to it as she begins to draft a marketing plan. • Once you have evaluated how Wanda is currently applying the four Ps to the products Salty Pawz sells, identify at least one new way that each of the four Ps could be improved. When making your recommendations, be as specific as possible so that she can execute some of your ideas immediately.Marketing planning and implementation are closely linked in successful companies. The plan provides a framework to stimulate thinking and provide strategic direction. Describe the major components of a marketing plan. Which component do you think is most important? Why? Provide specific evidence to support your reasoning.Summarize why CRM must be embraced on an enterprise-wide level, along with the types of things an organization can determine when using a CRM system.
- What vital question do marketers ask when developing strategies for a SMM plan?Start with a detailed description of your vision. If you are opening a toy store, describe the types of toys you will carry and the reasoning behind your choices. Instead of saying your store will carry a wide range of toys for children ages 5 through 12, consider a more descriptive statement such as educational toys supporting the standards in local towns, or eco-friendly toys providing an alternative to computer games and electronics. This gives readers an idea of who you are and what types of choices you will make. It also communicates that you have a concrete plan. Emphasize the unique and creative features of your plan to establish that you understand your niche and are prepared to capitalize on it. There is no specific format. Come up with at least 4-5 specific goals and objectives you have for the business.Select a company that predominantly focuses on either B2B or B2C markets. Next, choose a new market for your selected choice. For example, if you selected B2B, describe how customer behavior and the process would differ from marketing to B2C. If you selected B2C, describe how client behavior and the process would vary from marketing to B2B. Describe the challenges you would face in the new process. How would you emphasize value for your new market?
- Strategic planning emphasizes the importance of a marketing role that works effectively for their partners. Describe the statement and create a scenario in terms of success and failure in the company.Review the New Product Development Processes described by Nike and Shopify. Nike Shopify Question response: Comparing the various new product development processes, outlined in these notes, by Nike, and by Shopify, respond in the box below with an approximate 200-word analysis of the different new product approaches presented. Potential prompts for your response include: What critical element of the marketing process had you not considered before? What elements appear most critical to you? Why? How do you see these approaches differ, if at all, for products vs. services? Looking at other companies, beyond Nike and Shopify, what other approaches do you see other companies using to support the new product or service development?Considering the product life cycle, what additional strategies would you recommend to Netflix so its subscription-based streaming makes the most of its current stage (maturity) and defers the next stage (decline)? Offer two recommendations.