You are developing a vision of e-commerce from 2 perspectives: security and online marketing. Explain: The 2 new marketing concepts from the point of view of utilizing social, mobile and local marketing. The difference between utilizing Facebook and Twitter as a social platform for online marketing? How social technologies help in identifying and attracting loyal customers?

You are developing a vision of e-commerce from 2 perspectives: security and online marketing. Explain: The 2 new marketing concepts from the point of view of utilizing social, mobile and local marketing. The difference between utilizing Facebook and Twitter as a social platform for online marketing? How social technologies help in identifying and attracting loyal customers?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter3: The Marketing Environment

Section: Chapter Questions

Problem 4DRQ

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