Describe the importance of the digital marketing legal framework in today’s evolving environment. As a new entrepreneur in the field of digital content marketing, list and discuss the two Trademark Acts, The Trademark Dilution Revision Act of 2006 and The Uniform Dispute Resolution Policy (UDRP). Explain why they will be of great significance in protecting your intellectual property rights. Please make sure to include relevant examples and digital marketing terms for support

Describe the importance of the digital marketing legal framework in today’s evolving environment. As a new entrepreneur in the field of digital content marketing, list and discuss the two Trademark Acts, The Trademark Dilution Revision Act of 2006 and The Uniform Dispute Resolution Policy (UDRP). Explain why they will be of great significance in protecting your intellectual property rights. Please make sure to include relevant examples and digital marketing terms for support

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 3DYMP

See similar textbooks

Similar questions

Horsepower Technologies Inc. is launching new internet marketing software. Its products use advanced algorithms to create and place advertisements faster and in more convenient locations on a website than its competitors’ software. As well, it is thought that its advanced interface will be well received within the arts community. With the proper push, Horsepower’s branded marketing software may become the new standard in web advertising. Discuss how Horsepower should make use of the three major branches of intellectual property - copyright, patents and trademarks to ensure its place in the market.
Does the Federal Trade Commission address this issue? Go to http://www.ftc.gov and search for guidelines for small business advertising or e-commerce. What does Jane risk in making false claims in her ads?
With the development of information technology, advertising is becoming more intrusive in our daily lives. Discuss the pros and cons of advertising of medical and pharmaceutical products? Should the government impose more restrictions on advertising on these products? If so, under what conditions?
In this Task you are required to give TWO examples EACH of real business Copyright protection, Patent, and Trademark Use screenshots from these businesses' Websites
Some say that advertising increases the efficiency of markets; others say that it decreases their efficiency. Explain the basis for these conflicting interpretations and focus on the ethical side of the business.
Describe the basic digital commerce marketing and advertising strategies and tools. Also discuss the main technologies that support online marketing. Discuss how companies in real life use digital commerce marketing and advertising strategies and tools, if you get chance to start your business, how you will get benefit from these technologies.
Identify and discuss potential security and privacy risks that online advertisement pose to e-commerce consumers. Ensure to provide some examples of recent events that have compromised the security of users.
A company has approached you for advice due to problems experienced while attempting to convince their salespeople to adopt and effectively utilize sales force automation (SFA) technology. What managerial advice would you provide the company, in communicating with its sales force, to reduce those problems and increase the efficacy of its use? Discuss the benefits of SFA for its key competitors and the growing capabilities gap. Position the benefits of SFA from the perspective of buyers and their satisfaction. Explain the benefits of SFA for management tracking and oversight. Communicate the benefits of SFA adoption on performance for each individual salesperson.
what are some ethical considerations that businesses should take into account when using advertising as a sales tool or communication tool ?
While the FTC is tasked with oversight of false claims in advertisements, many marketers might still try to push the envelope in their claims. What are some advertisements seen recently that might push the ethical boundaries of truth in advertising? What regulatory agency (i.e. FTC, FDA, EPA, etc.) govern/controls it?
What You Need to Know about Copyrights and Trademarks in E-Commerce With the rise of e-commerce, copyright infringement has become a major concern for online businesses. With the ease of copying and sharing digital content, protecting your copyrighted works in the online space has become more challenging than ever before. Many businesses are successfully selling online, but lack sufficient understanding of various branding laws that would further strengthen their product and service portfolios. Many design and media houses creating brand platforms for businesses don’t have sufficient understanding of intellectual property rights to deliver to their clients optimal ROI.Trademarks and copyrights are often confused, and for good reason, since there is some overlap. Copyrights covercreative or intelligent works, while trademarks are source-identifying marks. And to blur the lines a bit, some forms of works can fall into both categories, like logos and jingles, which can be considered both…
What You Need to Know about Copyrights and Trademarks in E-Commerce With the rise of e-commerce, copyright infringement has become a major concern for online businesses. With the ease of copying and sharing digital content, protecting your copyrighted works in the online space has become more challenging than ever before. Many businesses are successfully selling online, but lack sufficient understanding of various branding laws that would further strengthen their product and service portfolios. Many design and media houses creating brand platforms for businesses don’t have sufficient understanding of intellectual property rights to deliver to their clients optimal ROI.Trademarks and copyrights are often confused, and for good reason, since there is some overlap. Copyrights covercreative or intelligent works, while trademarks are source-identifying marks. And to blur the lines a bit, some forms of works can fall into both categories, like logos and jingles, which can be considered both…