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How does The Facebook Dilemma relate to social media marketing, influence buying decisions, and are marketers benefiting from it?
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- There are different categories of influencers: nano-influencers, micro-influencers, macro-influencers, and mega-influencers. Select a social media account within each of these four categories and write a brief summary (within each category) of that influencer's work which includes the following: a). Industries they represent b). Brands they represent c). Overall tone of their content d). Platforms in which they operate (Which are the most effective for them?) e). Your overall assessment of that influencer's effectiveness in increasing brand awareness, engagement, and ultimately conversions (sales, lead forms, etc.)..Explain the concept of Social CRM and its role in incorporating social media data into customer relationship strategies.How will social media content complement the overall integrated marketing communications effort in creating and sustaining customer engagement?