Define the concept of services in the context of business. How do services differ from tangible products, and what are the key characteristics of services?
Define the concept of services in the context of business. How do services differ from tangible products, and what are the key characteristics of services?
Chapter13: Services Marketing
Section: Chapter Questions
Problem 2DYMP
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Define the concept of services in the context of business. How do services differ from tangible products, and what are the key characteristics of services?
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