1421221028262SepMonthly Indexes-Occupancy Index-ADR Index-RevPAR IndexOct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan+ 1 In September, you took over as the General Manager for this hotel. Based on thesample excerpt above, which of the following statements best describes your strategyto try and improve the performance of your hotel after you took over in September(most recent September)?A) You focused on raising ADR, which had a positive impact on RevPAR forthe first couple of months. Then it looks like ADRs got too high where itbegan to impact occupancy.B) You focused on lowering ADR, which had a positive impact onoccupancy. RevPAR has increased as a result of your changes.C) You focused on increasing occupancies and kept ADRs consistent. Thathas had a positive impact upon RevPARS.D) You have made no changes while you wait to understand your marketand your customers.

Since there is competition in the hotel business, it is critical for managers to develop strategies…

Answered: In September, you took over as the…

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter10: Marketing Research

Section10.5: Technology In Marketing Research

Problem 1LO

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