Customer lifetime value is the stream of income that can be generated by a customer over his entire lifetime. Select one: O a. True. O b. False.
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- AQ0702: is a field that correlates with a sales order being sold with a salesperson. all of these online order flag customer id make flag none of eseCustomer lifetime value (CLV) focuses on: Group of answer choices net present value of a customer's business over the span of it's relationship with the selling firm. The initial order size to establish a customers buying patterns for future orders. Expediting future orders as customers are staying with sales firms for shorter periods. the profitability value of a customer short and long term.Which of the following is NOT a key difference between marketing of goods and services? Group of answer choices Intangible Homogeneous Perishable Inseparable
- The manufacturer of Brand A automobile tires claims that its tire can save 120 gallons of fuel over 59,000 miles of driving, as compared to a popular competitor (Brand B). If gasoline costs $3.50 per gallon, how much per mile driven does this tire save the customer (Brand A versus Brand B)? The savings are $ per mile. (Round to three decimal places.)The cost per customer is usually high in which of the PLC stages? Decline Introduction OMaturity O GrowthCustomer's purchases over the customer duration with a brand that generates net present value of future profit streams is called A. Customer lifetime value B. Customer purchases value C. Customer emotional value d. Customer relationships value
- "Losing a customer once means losing the entire stream of possible purchases that the customer would make over her/his lifetime." This statement specifically indicates loss in terms of O a. market sharo O b. customer lifetime value O c. market segment O d. profitWhat type of question is this example below? How did you first see or hear about this Brand of mayonnaise? Please select one. ROTATE BLOCKS Coupon (online) Coupon (paper, received in mail) Coupon (paper, received in store) Coupon (paper, inserted in newspaper) Store flyer (online) Store flyer (paper, received in store) None of the above O Ordinal Ratio O Interval Nominal Open Endcomparison of the 4Ps approach verus the value approach
- External analysis helps a firm understand which of its resources and capabilities are likely to be sources of competitive advantage Group of answer choices True FalsePlace or distribution channel in the marketing mix focuses on innovating the best features of the product to attract more customers. This statement is actually: Group of answer choices a. false b. trueManager pressurizes salesman to sell 500 units of XYZ product to meet monthly sales target in last two days. However, the market has lost its potential to consume that many units due to COVID-19 enforced lockdown. Salesman places fake orders and delivers goods to market despite knowing that customers will return them because they did not recognize that order. The salesman does this to show a receipt to the manager to make him happy. What is the name of barrier manager is confronted with? How can manager overcome this barrier? Describe any of three barriers to affective communication and indicate what manager can do overcome?
