Losing a customer once means losing the entire stream of possible purchases that the customer would make over her/his lifetime." This statement specifically indicates loss in terms of O a. market sharo O b. customer lifetime value O c. market segment O d. profit
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- Which of the following would NOT be a factor that would influence basic financial planning decisions? Question 3 options: Family experiences Medical history Medical issues Past interest ratesSuppose you have data on 1 firm’s quarterly sales over a 5 year period (so 20 quarters of data for this one firm). What type of data is this?Consider a telecommunication service provider. You have the following quarterly data: STATISTICS TYPICAL CONSUMER Number of referrals per period (n=n1+ n2) 5 of which, customers that joined due to the referral (n1) 3 of which, customers that would have joined anyway (n2) 2 Marketing cost per period (Mty) $30 Average gross margin (Aty) $78 Cost of referral (aty) $15 Acquisition cost savings (ACQ1ty and ACQ2ty) $10 Yearly discount rate (r) 15% Calculate CRV of a typical customer for one year (over 4 quarters).
- Explain the following based on CRM – Customer Relationship Management The customer is always right Interface of retaining current customers and gaining new customers CRM’s important function of follow-up with customers CRM’s role in Sales Forecasting Importance of Safety StockA. Describe the first level core customer values that your target customer is buying. What is the customer really buying? First level: Core customer value "At the most basic level, the company asks, "What is the customer really buying?" For example, people who buy a Harley-Davidson aren't just buying a motorcycle. They are buying the Harley experience freedom, independence, power, and authenticity." Starbucks customers are not just buying coffee, they are buying the Starbucks experience as well--"one that enriches people's lives one moment, one human behind, one extraordinary cup of coffee at a time."To make sure they have enough stock, a department store implements a new application that analyses customers spending pattern and verify this data to popular clothing styles. Which of the following business objective is this information intended to support? [Untuk memastikan mereka mempunyai bekalan yang cukup, sebuah pusat membeli-belah melaksanakan satu aplikasi baharu yang menganalisa tahap perbelanjaan dan mengesahkan data tersebut dengan gaya gaya pakalan popular Manakah antara: objektif perniagaan berikut yang disokong oleh maklumat data itu? U a. Customer intimacy. [Keintiman pelanggan.] O b. Survival. [Kelangsungan hidup.] Oc. Operational excellence. [Kecemerlangan operasi.] O d. Improved decision making.
- I already ask a previous expert about this, but the answer is different. I hope to get the correct asnwer. Thanks!In the context of behavioral segmentation, who among the following would be a target customer? A) Mary, who recently got married B) Peter, who recently changed his job C) Sam, who recently graduated from university D) Bruce, who opened a fresh fruit shop in the city E) Michael, who is planning a trip to Japan for vacationOutlet All Sales Tortilla Sales Madre's Tortilla Stocked Padre's Tortilla Stocked Store 1 $100,000 $1,000 Yes Yes Store 2 $75,000 $500 Yes Yes Store 3 $50,000 $300 Yes No Store 4 $40,000 $400 No Yes Weighted Distribution or Product Category Value (PCV) Distribution (%) Numerical 4: The marketers at Madre's Tortillas want to know the Product Category Value or Weighted Distribution (%) of their distribution network. How much is it?FOR THIS QUESTION PLEASE REFER TO 3rdTABLE
- Customer's purchases over the customer duration with a brand that generates net present value of future profit streams is called A. Customer lifetime value B. Customer purchases value C. Customer emotional value d. Customer relationships valueHow would a fast-moving consumer good (FMCG) retailer use collaborative forecasting to improve supply chain performance? 1) manufacturer new product introductions can be better integrated with category assortment plans 2) retail promotional plans can be shared with suppliers to reduce the bullwhip effect 3) retail promotional plans can be shared with suppliers to ensure adequate availability 4) all of the aboveDirection Multiple Choice 1. This refers to measure of how well customer expectation from a purchased product or service have been met a.Consumer goods b. Satisfaction c.Marketing d. Brand equity 2. This is the appreciation in a brand's value from the point of view of customers. a. Brand equity b. Satisfaction c.Marketing d. Consumer goods 3 These are products whose physical characteristics are so identical, that it would be difficult, it not impossible, to distinguish one purchased from one vendor or another a. Brand equity b. Consumer goods c. Marketing d. Primary Demand 4. It is a form of communicating or promoting the value of a product, service, or brand to the consumers. a Durable b. Primary demand c. Marketing d. Consumer goods 5. This can used in marketing to describe the way in which a service capacity cannot be stored for sale in the future. Services cannot be stored, saved, returned, or resold once they have been used Once rendered to a customer, the service is completely…