crowdsourcing as a way for customers to help solve each other’s problems. How might companies harness the power of crowdsourcing to combat instances of viral negative WOM?  (How Social Media Nearly Brought Down United Airlines -  Mothersbaugh & Hawkins, 2015 – P.259

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Chapter10: Digital Marketing And Social Networking
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  1. Several companies are using crowdsourcing as a way for customers to help solve each other’s problems. How might companies harness the power of crowdsourcing to combat instances of viral negative WOM? 

    (How Social Media Nearly Brought Down United Airlines - 

    Mothersbaugh & Hawkins, 2015 – P.259) 

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