What is your idea for creating a new and fresh Gaming experience around viewing occasions for Mike's? What will be the role of Mike's Hard Lemonade? 2) Is there a particular problem or pain point for gamers that Mike's can solve? How can Mike's solve this problem? How could this experience be made to feel inclusive for all gamers, or increase inclusivity for an underrepresented demographic of gamers?
At Mike's Hard Lemonade, we always keep it real and aim to create experiences where everyone is included in the fun! We're in search of innovative and fresh online experiences for our Gen Z consumer who uses gaming as a way to socialize with their friends.
Specifically, we're looking to enhance the viewing occasions and social interactions aspect of Gaming with our alcoholic beverages!
We've seen companies like Pilsen Callao sponsor a professional all-female gaming team (an underrepresented group in Gaming) to attract streamers and watch them compete against all-male teams, Wendy’s sponsor gamer influencers on streams to give out free food, and Heinz team up with streamers to identify the best spots in Call of Duty maps to take a quick break and eat a burger during live gameplay…
We want to hear your ideas for the next out-of-this-world social viewing experience for Mike’s Hard Lemonade! What's your creative idea for the next beverage Gaming experience?
Please answer the following questions centered around creating such an experience for our brand:
1) What is your idea for creating a new and fresh Gaming experience around viewing occasions for Mike's?
- What will be the role of Mike's Hard Lemonade?
2) Is there a particular problem or pain point for gamers that Mike's can solve?
- How can Mike's solve this problem?
- How could this experience be made to feel inclusive for all gamers, or
increase inclusivity for an underrepresented demographic of gamers?
3) What role can influencers or popular streamers play in the experience (via
- How would they advocate for the brand?
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