Conduct an online search to compare small hybrid vehicles (e.g., Toyota Prius, Ford Fusion, Chevrolet Volt) on price, fuel economy, and other specifications. Do you consider the search results structured or unstructured data? Explain.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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5. Conduct an online search to compare small hybrid vehicles (e.g., Toyota Prius, Ford Fusion, Chevrolet Volt) on price, fuel economy, and other specifications. Do you consider the search results structured or unstructured data? Explain.

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Step 1 An online search to compare small hybrid vehicles: Unstructured data

The search results obtained from online sources when comparing small hybrid vehicles such as the Toyota Prius, Ford Fusion, and Chevrolet Volt on price, fuel economy, and other specifications can be considered as unstructured data.

Unstructured data refers to information that does not have a pre-defined data model or does not fit into a traditional data model. It is not organized in a way that is easily searchable or analyzable. This type of data is usually found in sources such as emails, images, videos, and other forms of multimedia.

In this case, online sources such as websites, forums, and blogs provide a vast amount of information on small hybrid vehicles, including specifications, prices, and fuel economy. This information is presented in different formats such as text, images, tables, and charts.

Some sources may provide detailed information on one particular aspect of the vehicles, while others may provide a more comprehensive overview.

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