complete and through strategic planning of the following; i. external analysis ii. internal analysis ii. competitor analysis iv. industry analysis

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Strategic Management
TASK 1.2.
CHOOSE ONE organization of your interest.
Assuming that you been appointed as a new CEO of the
organization of your selection. Your
first move as the new CEO is to expend the market globally.
Therefore, you MUST do a
complete and through strategic planning of the following;
i. external analysis
ii. internal analysis
i. competitor analysis
iv. industry analysis
Format:
Font: 12 point Arial, double-spaced, margins of one inch.
The paper length is 5-10 pages (exclude the cover page).
Paper
Format of paper should include
2. Table of contents
3. Executive summary (1 page)
4. Report 5. References
Transcribed Image Text:Strategic Management TASK 1.2. CHOOSE ONE organization of your interest. Assuming that you been appointed as a new CEO of the organization of your selection. Your first move as the new CEO is to expend the market globally. Therefore, you MUST do a complete and through strategic planning of the following; i. external analysis ii. internal analysis i. competitor analysis iv. industry analysis Format: Font: 12 point Arial, double-spaced, margins of one inch. The paper length is 5-10 pages (exclude the cover page). Paper Format of paper should include 2. Table of contents 3. Executive summary (1 page) 4. Report 5. References
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