California-based Innovative Installers, Inc. provides a variety of corporate services related to office space. The firm sells modular office furniture, offers space planningconsultations, and provides office relocation services. The company was founded in 1992 and depended on the growth of dot.com companies for its early success.Innovative Installers has experienced cash flow problems during the recent economic recession, and top managers are eager for salespeople to obtain new accounts.Mierzett Evans and Glenda Heldris are two of Innovative Installers' salespeople.After Glenda promises a potential customer that a new office arrangement will increase productivity by 50%, the customer signs a contract with Innovative Installers for thefurniture and service. However, Glenda made this assertion without any valid data as support. Glenda could possibly be guilty of:Multiple Choicereciprocity.misrepresentation.exclusive dealership.bribery.sales restrictions.

A contract is an agreement that is formed by two parties or individuals legally binding them towards…

Answered: California-based Innovative Installers,…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter8: Business Markets And Buying Behavior

Section8.2: Salesforce.com Uses Dreamforce To Reach Business Customers

Problem 1C

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