“Being successful in business requires a number of qualities and competencies, not all of which can be acquired at school. African female entrepreneurs are often proof of this, exuding a strong personality that helps them overcome the various challenges and difficulties they face on a daily basis. This is the very essence of the African woman: hope, courage and perseverance, values that are now making them an integral part of the economic, social and sustainable development of the continent.”   Drawing from the above, elaborate on the personal qualities and characteristics that entrepreneurs are expected to possess?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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“Being successful in business requires a number of qualities and competencies, not all of which can be
acquired at school. African female entrepreneurs are often proof of this, exuding a strong personality that
helps them overcome the various challenges and difficulties they face on a daily basis. This is the very
essence of the African woman: hope, courage and perseverance, values that are now making them an
integral part of the economic, social and sustainable development of the continent.”  

Drawing from the above, elaborate on the personal qualities and characteristics that entrepreneurs are
expected to possess?

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