A firm distributed a brochure with tall promises about its services. It could not meet these in reality, leaving a number of customers disappointed. In the context of the five gaps model, whcih gap was responsible for service quality failure in this case?
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A firm distributed a brochure with tall promises about its services. It could not meet these in reality, leaving a number of customers disappointed. In the context of the five gaps model, whcih gap was responsible for service quality failure in this case?
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- A firm distributed a brochure with tall promises about its services. It could not meet these in reality, leaving a number of customers disappointed. In the context of the five gaps model, whcih gap was responsible for service quality failure in this case? Gap 4 Gap 1 Gap 2 Gap 3The matrix of transition probabilities below deals with brand loyalty to CoronaBits and CovidBits junk food. What is the probability that a CoronaBits customer will switch brands on the next purchase after a large number of periods? O 2/9 O 4/9 О 5/9 3/4Which of the following theorists suggests “a reduction in variation of a product or process represents a lower loss to organization and its customers”?
- CASE STUDY ON NETFLIXNetflix was founded on August 29, 1997, in Scotts Valley, California when their founders MarcRandolph and Reed Hastings came up with the idea of starting the service of offering online movierentals. The company began its operations of rental stores with only 30 employees and 925 titlesavailable, which was almost the entire catalogue of DVDs in print at the time, through the pay-perrent model with rates and due dates. Rentals were around $4 plus a $2 postage charge. Aftersignificant growth, Netflix decided to switch to a subscriber-based model.In 2000, Netflix introduced a personalized movie recommendation system. In this system, a userbased rating helps to accurately predict choices for Netflix members. By 2005, the number ofNetflix subscribers rose to 4.2 million. On October 1, 2006, Netflix offered a $1,000,000 prize tothe first developer of a video-recommendation algorithm that could beat its existing algorithm Cinematch, at predicting customer ratings by more…In your own words, explain each of the following quality of service (QoS) architecture: (i) Best Effort (ii) Differentiated Services (DiffServ) (iii) Integrated Services (IntServWhy is the Capability Maturity Model Integration CMMI Model important? Please don't give a short answer. Explain clearly with your own words.
- Which of the following aspects of goods and services can not be addressed by a standard: Select one: O Shape O Price O Quality O SafetyDescribe at least two specific examples of the type of marketing strategies that Moss Bros. might expect to see as output of their CRM system. Case Study Since 1851, Moss Bros. has been selling quality menswear to the best-dressed gentlemen of London. Started in a corner of the Covent Garden area by Moses Moss, the retailer and formal wear rental business operates more than 130 stores throughout England and Ireland. The company also sells online in the United Kingdom and the United States. With sales over $150 million ($10 million of which are online), the firm has come a long way from its humble beginnings. For many years, Moss Bros. has kept meticulous records of its customers’ preferences, sizes, and past purchases. In 2013, the firm’s e-commerce director Neil Sansom began an 18-month initiative to capitalize on its extensive customer records to increase sales, in particular, online sales. Sansom called the customer data its “golden records” and set mining them. Beginning with its…Competitive advantage for business includes the following EXCEPT A) delivering better performance B) decreasing customers for higher revenue C) charging less for superior products D) responding to customers and suppliers in real time 4.
- The threat of substitutes may be high if: Select one alternative: a. the substitute product does not provide enhanced functionality, reduced cost and better quality. b. switching costs are of concern to the customer. customers have strong existing brand loyalty. c. the substitute product provides a higher perceived value or benefit.Should loyal consumers (VLC) be offered quality products and services at premium rates because their business demand is high? Can they be allowed less service if their VLC is low? Please explain.The industry conditions report is an annual industry newsletter, an extensive year-end report of the sensor industry.• TrueO False