A company has a new product that is in the market introduction stage of the product life cycle. What distribution channel decision needs to be made at this point?Multiple ChoiceFocus should be on Promotion, not Place.All distribution channels should be considered at this point.Distribution should be limited and selective.Distribution should be widespread and intensive.Focus should be on Product, not Place.

Product life cycle refers to the group of four stages that describe how new product comes in the…

Answered: A company has a new product that is in…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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toothpaste laundry detergent shampoo candy cereal For any one of the product categories listed above, Consider past and present advertisements and other promotions you have seen for the various brands of this product Examine the packages (package design, labels, pictures, etc.). Look at the prices of the brands found on the shelves. Finally, think about your own shopping and consumption experiences with the category of product you have chosen. Then, answer the following question: How many “market segments” do you think comprise the market for the product category you have chosen? Discuss how you arrived at this number. Use the observations made (from the bullet points noted above) to support your analysis.
Which of the following is NOT of concern to the Marketing Manager in the development of a Marketing Strategy? 1. Customer service 2. The resulting manufactured cost of a new product 3. Selection of distribution channels 4. They all are The cluster of perceptions and attitudes potential customers have toward a product or offering is referred to as which of the following? 1. Value proposition 2. Customer perception 3. Goodwill 4. Brand Over the past one hundred years, product promotion has changed in one particularly substantive way. Which of the following best reflects this change? 1. It features more diversity 2. It has become more honest 3. It's moved from print to television 4. It has become more aspirational than informative
What product do you want to sell?, make a tagline for your chosen product?, who is your market target?
Choose a consumer product with which you are familiar. Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product. Finally, explain the sales promotion plan you create using three of the specific tools?
Go to a store (grocery store, drug store, Target, etc.) and spend some time looking at the packaged goods. Choose a product that you think has either a very bad or very good package, in terms of marketing communications. Analyze the package and what you think makes it either good or bad. What does the package communicate about the product/brand? How does it do this (executional elements)? Is that message consistent or inconsistent with what youthink the overall marketing communication/branding objectives are for the product?
Do you notice similarities how products in this particular category are usually promoted? What ways could advertisers “cut through the clutter” when promoting their products in this category?
a consumer product . Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product. Next, develop a sales promotion plan for the product that employs three specific tools explained it
Why wouldn’t a producer of toothpaste just lower the price of its product rather than offer consumers a price off coupon? Discuss how promotion may support the pricing strategy and be in line with the positioning of the product.
Which of the following questions must be addressed when making marketing decisions? a) What features should the product have? b) What message should be used to promote the product? c) What retailers should be used to sell the product to the customer? d) How much should the product cost? e) All of these
Did the promotion attract new customers or more purchasing from current customers?
Identify a product you use every day. Assume you are the marketer of the product and want to convey the ways your product differs from competing products in the marketplace. Create a narrative that explains the differentiation strategy used to promote your product and how it creates a competitive advantage. Include a full description of the product characteristics AS WELL AS the differentiation features. Your examples will vary but you should discuss unique product characteristics. Not all brand differences are meaningful or worthwhile and they can have costs to the company as well as benefits, rationalize your answer. Use the voice of the marketer Your answer should be completed in one page (approximately 700 words max) and should include a full description of the product characteristics AS WELL AS your differentiation features
Consider a new product is launched, and you are selected as an advertising expert to promote thatproduct throughout its Life Cycle. Please explain the following questions separately for all the stages of product life cycle: a) What should be your objectives for advertisements of different stages of product’s LifeCycle.b) Debate on why you have selected an objective for advertisement during a specific stage. c) How those objectives will guide you in formulation of advertising campaign for different LifeStages of that product.

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