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_1. It is one important component in the marketing of products. 2. According to Kotler, Marketing is a social and managerial groups obtain what they need and want through creating and exchanging products and value with others. 3. 4. goals and objectives hinge on the increase in sales volume and customer's patronage. _5. Attract new customer by promising superior value and keep and grow current customers by whereby individuals and are higher-level human needs as they appeal more to the emotions. and coordinated marketing aims to achieve its profit, objectives and goals. These _6. be fostered. Customer Relationship focuses more on long-term customer retention than acquiring large numbers of new and potentially single-transaction customers. 7. suggestions about improved product use or helpful new products. _8. discover ways to deliver better value. 9. customers. The relationship involves marketing communications, sales support, technical assistance and customer service. It is a big part of marketing. Relationship marketing is an interaction with current customers and potential ones. 10. is a strategy designed for customer loyalty, interaction, and long-term engagement to the salesperson or others in the company phone the customer from time to time with the company works continuously with the customer and with other customers to is the development of an ongoing connection between a company and its the salesperson phones the customer a short time after the sale to check whether the product is meeting the customer's expectations. The salesperson also solicits from the customer any product improvement suggestions and any specific disappointments. This information helps the company continuously to improve its offering. 11. It is almost a lost art. Saying 'hello,' 'good afternoon,' 'sir', and 'thank you very much' are a part of good customer service. For any business, using good manners is appropriate whether the customer makes a purchase or not. 12. It is the relationship between benefits and the costs including money, stress, and time to sacrifice that is necessary to get those benefits. 13. It is the act of taking care of the customer's needs by providing and delivering professional, helpful, high quality service and assistance before, during, and after the customer's requirements are met. Customer service is meeting the needs and desires of any customer. 14. It includes activities aimed at developing and managing trusting and long-term relationships with larger customers. 15. Relationships are based on communication. Your customers and users want to communicate with you, so be sure to communicate with them often. RUE OR FALSE. Write TRUE if the statement is correct and write FALSE if it is incorrect. 16. Marketing concept focuses on the internal potentials of the company and not based or the desires and needs of the market. 17. Achieving the organization's long-term goals by satisfying customer wants and needs. 18. Goals of Marketing are specific metrics which are used to track performance to make sure the firm is on track to meet specific objectives. 19. Focusing on customer wants and needs to distinguish products from competition. 20. The Aggressive marketing strategies and policies had decreased the consumption of good and services.

_1. It is one important component in the marketing of products. 2. According to Kotler, Marketing is a social and managerial groups obtain what they need and want through creating and exchanging products and value with others. 3. 4. goals and objectives hinge on the increase in sales volume and customer's patronage. _5. Attract new customer by promising superior value and keep and grow current customers by whereby individuals and are higher-level human needs as they appeal more to the emotions. and coordinated marketing aims to achieve its profit, objectives and goals. These _6. be fostered. Customer Relationship focuses more on long-term customer retention than acquiring large numbers of new and potentially single-transaction customers. 7. suggestions about improved product use or helpful new products. _8. discover ways to deliver better value. 9. customers. The relationship involves marketing communications, sales support, technical assistance and customer service. It is a big part of marketing. Relationship marketing is an interaction with current customers and potential ones. 10. is a strategy designed for customer loyalty, interaction, and long-term engagement to the salesperson or others in the company phone the customer from time to time with the company works continuously with the customer and with other customers to is the development of an ongoing connection between a company and its the salesperson phones the customer a short time after the sale to check whether the product is meeting the customer's expectations. The salesperson also solicits from the customer any product improvement suggestions and any specific disappointments. This information helps the company continuously to improve its offering. 11. It is almost a lost art. Saying 'hello,' 'good afternoon,' 'sir', and 'thank you very much' are a part of good customer service. For any business, using good manners is appropriate whether the customer makes a purchase or not. 12. It is the relationship between benefits and the costs including money, stress, and time to sacrifice that is necessary to get those benefits. 13. It is the act of taking care of the customer's needs by providing and delivering professional, helpful, high quality service and assistance before, during, and after the customer's requirements are met. Customer service is meeting the needs and desires of any customer. 14. It includes activities aimed at developing and managing trusting and long-term relationships with larger customers. 15. Relationships are based on communication. Your customers and users want to communicate with you, so be sure to communicate with them often. RUE OR FALSE. Write TRUE if the statement is correct and write FALSE if it is incorrect. 16. Marketing concept focuses on the internal potentials of the company and not based or the desires and needs of the market. 17. Achieving the organization's long-term goals by satisfying customer wants and needs. 18. Goals of Marketing are specific metrics which are used to track performance to make sure the firm is on track to meet specific objectives. 19. Focusing on customer wants and needs to distinguish products from competition. 20. The Aggressive marketing strategies and policies had decreased the consumption of good and services.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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I. FILL IN THE BLANKS. Write the CAPITAL letter of the correct answers on the blanks provided in the given statements. Choose your answer from the list of choices inside the box. B. Relationship Marketing C. Customer orientation A. Wants D. Process E. Proactive F. Partnership G. Customer Service H. Accountable I. Customer Value J. Delivering satisfaction N. Communicate often K. Customer L. Needs M. Politeness Relationship 1. It is one important component in the marketing of products. 2. According to Kotler, Marketing is a social and managerial groups obtain what they need and want through creating and exchanging products and value with others. 3. 4. goals and objectives hinge on the increase in sales volume and customer's patronage. 5. Attract new customer by promising superior value and keep and grow current customers by lenole whereby individuals and are higher-level human needs as they appeal more to the emotions. and coordinated marketing aims to achieve its profit, objectives and goals. These is a strategy designed for customer loyalty, interaction, and long-term engagement to 6. be fostered. Customer Relationship focuses more on long-term customer retention than acquiring large numbers of new and potentially single-transaction customers. 7. suggestions about improved product use or helpful new products. 8. discover ways to deliver better value. the salesperson or others in the company phone the customer from time to time with the company works continuously with the customer and with other customers to is the development of an ongoing connection between a company and its customers. The relationship involves marketing communications, sales support, technical assistance and customer service. It is a big part of marketing. Relationship marketing is an interaction with current customers and potential ones. 10. the salesperson phones the customer a short time after the sale to check whether the product is meeting the customer's expectations. The salesperson also solicits from the customer any product improvement suggestions and any specific disappointments. This information helps the company continuously to improve its offering. 11. It is almost a lost art. Saying 'hello,' 'good afternoon,' 'sir', and 'thank you very much' are a part of good customer service. For any business, using good manners is appropriate whether the customer makes a purchase or not. 12. It is the relationship between benefits and the costs including money, stress, and time to sacrifice that is necessary to get those benefits. 13. It is the act of taking care of the customer's needs by providing and delivering professional, helpful, high quality service and assistance before, during, and after the customer's requirements are met. Customer service is meeting the needs and desires of any customer. 14. It includes activities aimed at developing and managing trusting and long-term relationships with larger customers. 15. Relationships are based on communication. Your customers and users want to communicate with you, so be sure to communicate with them often. adt I. TRUE OR FALSE, Write TRUE if the statement is correct and write FALSE if it is incorrect. 16. Marketing concept focuses on the internal potentials of the company and not based on the desires and needs of the market. 17. Achieving the organization's long-term goals by satisfying customer wants and needs. 18. Goals of Marketing are specific metrics which are used to track performance to make sure the firm is on track to meet specific objectives. 19. Focusing on customer wants and needs to distinguish products from competition. 20. The Aggressive marketing strategies and policies had decreased the consumption of goods and services. 1
Transcribed Image Text:I. FILL IN THE BLANKS. Write the CAPITAL letter of the correct answers on the blanks provided in the given statements. Choose your answer from the list of choices inside the box. B. Relationship Marketing C. Customer orientation A. Wants D. Process E. Proactive F. Partnership G. Customer Service H. Accountable I. Customer Value J. Delivering satisfaction N. Communicate often K. Customer L. Needs M. Politeness Relationship 1. It is one important component in the marketing of products. 2. According to Kotler, Marketing is a social and managerial groups obtain what they need and want through creating and exchanging products and value with others. 3. 4. goals and objectives hinge on the increase in sales volume and customer's patronage. 5. Attract new customer by promising superior value and keep and grow current customers by lenole whereby individuals and are higher-level human needs as they appeal more to the emotions. and coordinated marketing aims to achieve its profit, objectives and goals. These is a strategy designed for customer loyalty, interaction, and long-term engagement to 6. be fostered. Customer Relationship focuses more on long-term customer retention than acquiring large numbers of new and potentially single-transaction customers. 7. suggestions about improved product use or helpful new products. 8. discover ways to deliver better value. the salesperson or others in the company phone the customer from time to time with the company works continuously with the customer and with other customers to is the development of an ongoing connection between a company and its customers. The relationship involves marketing communications, sales support, technical assistance and customer service. It is a big part of marketing. Relationship marketing is an interaction with current customers and potential ones. 10. the salesperson phones the customer a short time after the sale to check whether the product is meeting the customer's expectations. The salesperson also solicits from the customer any product improvement suggestions and any specific disappointments. This information helps the company continuously to improve its offering. 11. It is almost a lost art. Saying 'hello,' 'good afternoon,' 'sir', and 'thank you very much' are a part of good customer service. For any business, using good manners is appropriate whether the customer makes a purchase or not. 12. It is the relationship between benefits and the costs including money, stress, and time to sacrifice that is necessary to get those benefits. 13. It is the act of taking care of the customer's needs by providing and delivering professional, helpful, high quality service and assistance before, during, and after the customer's requirements are met. Customer service is meeting the needs and desires of any customer. 14. It includes activities aimed at developing and managing trusting and long-term relationships with larger customers. 15. Relationships are based on communication. Your customers and users want to communicate with you, so be sure to communicate with them often. adt I. TRUE OR FALSE, Write TRUE if the statement is correct and write FALSE if it is incorrect. 16. Marketing concept focuses on the internal potentials of the company and not based on the desires and needs of the market. 17. Achieving the organization's long-term goals by satisfying customer wants and needs. 18. Goals of Marketing are specific metrics which are used to track performance to make sure the firm is on track to meet specific objectives. 19. Focusing on customer wants and needs to distinguish products from competition. 20. The Aggressive marketing strategies and policies had decreased the consumption of goods and services. 1
- 42 21. Integrating all the organization's activities to satisfy customer wants and needs. 22. Marketing is an organizational function for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the customers. Sales concept refers to the idea that people will buy more goods and services through personal selling and advertising done aggressively to push them in the market. 24. Relationship concept/marketing an approach that centers on maintaining and improving value-added long-term relationships with current customers, distributors, dealers and suppliers. 23. 25. Traditional concept marketing is a marketing strategy a company uses to determine if it can produce a non-viable product consumer want or need, whether the company can produce enough products to fill the need, and the marketing method by which the need Pan be filled. 26. Simply stated in a mathematical equation: Benefits - Cost Customer Satisfaction. 27. Pyramiding, online and off, can be a powerful relationship marketing technique. This isn't just for job seekers! Think about the interests that you have as a business, and then join that share your affinities. 28. Loyalty Rewards - Loyalty programs encourage shoppers to return to stores where they 29. Customer service is the act of taking care of the customer's needs by providing and delivering professional, helpful, high quality service and assistance before, during, and after rer the customer's requirements are met. 30. Promptness is using the customer's name is very effective in producing loyalty. Customers like the idea that whom they do business with knows them on a personal level. 31. Strategic Planning helps to provide the strategic objectives that guide the company's various activities. Then each business and product unit develop detailed marketing and other functional plans to support the companywide plan. Thus, marketing planning occurs at the business-unit, product and market levels. It supports company strategic planning with more detailed planning for specific marketing opportunities. 32. Implementation begiis witent to find attractive opportunities and to avoid environmental must analyze its envirom ns with a complete analysis of the company's situation. The company It must analyze company strengths and weaknesses, as well as current and possible marketing actions, to determine which opportunities it can best pursue. Analysis feeds information and other inputs to each of the other stages. 33. Through strategic planning, the company decides what it wants to do with each business unit. Marketing planning involves deciding marketing strategies that will help the company attain its overall strategic objectives. Marketing, product or brand plans are at the center of this. 34. Planning turns strategic plans into actions that will achieve the company's objectives. People in the organization that work with others both inside and outside the company implement marketing plans. 35. Control consists of measuring and evaluating the results of plans and activities and taking corrective action to make sure objectives are being achieved. Analysis provides information and evaluations needed for all the other activities MULTIPLE CHOICES. Write the letter of the best answer on the space provided. 36. Customer-oriented and coordinated marketing aims to achieve its profit, objectives and goals. These goals and objectives hinge on the increase in sales volume and customer's patronage. a. Maximize the Consumption of Goods c. None of the choices 37. The process must conform to standards in terms of product quality. a. Marketing Process 38. Higher-level human needs appeal more to the emotions. These are the social needs for recognition and the development of higher social satisfaction which is limitless a. Needs 39. This tool is used to check that the marketing activities of a company are on track and are used to track performance to make sure the firm is on track to meet specific objectives. a. SMART Objectives 40. Company are selling products and/or services by first promoting its benefit that is environmentally friendly or produced in an environmentally friendly way. a. Marketing Research 41. Is a marketing strategy a company uses to determine if it can produce a viable product consumer want or need, whether the company can produce enough products to fill the need, and the marketing method by which the need can be filled? a. Tradition concept in Marketing b. Maximize Choice of Goods or Service b. Sales Process c. Production Process b. Drives c. Wants b. Goals c. Key Performance Indicators b. Green Marketing c. Innovative marketing b. Sales Concept c. New Concept in Marketing
Transcribed Image Text:- 42 21. Integrating all the organization's activities to satisfy customer wants and needs. 22. Marketing is an organizational function for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the customers. Sales concept refers to the idea that people will buy more goods and services through personal selling and advertising done aggressively to push them in the market. 24. Relationship concept/marketing an approach that centers on maintaining and improving value-added long-term relationships with current customers, distributors, dealers and suppliers. 23. 25. Traditional concept marketing is a marketing strategy a company uses to determine if it can produce a non-viable product consumer want or need, whether the company can produce enough products to fill the need, and the marketing method by which the need Pan be filled. 26. Simply stated in a mathematical equation: Benefits - Cost Customer Satisfaction. 27. Pyramiding, online and off, can be a powerful relationship marketing technique. This isn't just for job seekers! Think about the interests that you have as a business, and then join that share your affinities. 28. Loyalty Rewards - Loyalty programs encourage shoppers to return to stores where they 29. Customer service is the act of taking care of the customer's needs by providing and delivering professional, helpful, high quality service and assistance before, during, and after rer the customer's requirements are met. 30. Promptness is using the customer's name is very effective in producing loyalty. Customers like the idea that whom they do business with knows them on a personal level. 31. Strategic Planning helps to provide the strategic objectives that guide the company's various activities. Then each business and product unit develop detailed marketing and other functional plans to support the companywide plan. Thus, marketing planning occurs at the business-unit, product and market levels. It supports company strategic planning with more detailed planning for specific marketing opportunities. 32. Implementation begiis witent to find attractive opportunities and to avoid environmental must analyze its envirom ns with a complete analysis of the company's situation. The company It must analyze company strengths and weaknesses, as well as current and possible marketing actions, to determine which opportunities it can best pursue. Analysis feeds information and other inputs to each of the other stages. 33. Through strategic planning, the company decides what it wants to do with each business unit. Marketing planning involves deciding marketing strategies that will help the company attain its overall strategic objectives. Marketing, product or brand plans are at the center of this. 34. Planning turns strategic plans into actions that will achieve the company's objectives. People in the organization that work with others both inside and outside the company implement marketing plans. 35. Control consists of measuring and evaluating the results of plans and activities and taking corrective action to make sure objectives are being achieved. Analysis provides information and evaluations needed for all the other activities MULTIPLE CHOICES. Write the letter of the best answer on the space provided. 36. Customer-oriented and coordinated marketing aims to achieve its profit, objectives and goals. These goals and objectives hinge on the increase in sales volume and customer's patronage. a. Maximize the Consumption of Goods c. None of the choices 37. The process must conform to standards in terms of product quality. a. Marketing Process 38. Higher-level human needs appeal more to the emotions. These are the social needs for recognition and the development of higher social satisfaction which is limitless a. Needs 39. This tool is used to check that the marketing activities of a company are on track and are used to track performance to make sure the firm is on track to meet specific objectives. a. SMART Objectives 40. Company are selling products and/or services by first promoting its benefit that is environmentally friendly or produced in an environmentally friendly way. a. Marketing Research 41. Is a marketing strategy a company uses to determine if it can produce a viable product consumer want or need, whether the company can produce enough products to fill the need, and the marketing method by which the need can be filled? a. Tradition concept in Marketing b. Maximize Choice of Goods or Service b. Sales Process c. Production Process b. Drives c. Wants b. Goals c. Key Performance Indicators b. Green Marketing c. Innovative marketing b. Sales Concept c. New Concept in Marketing
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