6. A company wants to add Urban Transport Business to its portfolio. It is proposing a minimum of 100 buses to run on Ten major cities in Ghana The New Business Concept Statement tested positive with sampled population. The feasibility analysis also looks good. You have been consulted to advise on whether or not to go on with the business investment. Using the five competitive forces model, analyse the industry to show its attractiveness or otherwise under the following heading: (a) Threat of substitutes (b) Threat of new entrants (c) Bargaining power of suppliers (d) Bargaining power of buyers (e) Rivalry among the existing firm

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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6. A company wants to add Urban Transport Business to its portfolio. It is proposing a minimum of 100 buses to run on Ten major cities in Ghana The New Business Concept Statement tested positive with sampled population. The feasibility analysis also looks good. You have been consulted to advise on whether or not to go on with the business investment. Using the five competitive forces model, analyse the industry to show its attractiveness or otherwise under the following heading: (a) Threat of substitutes (b) Threat of new entrants (c) Bargaining power of suppliers (d) Bargaining power of buyers (e) Rivalry among the existing firm
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