The most powerful cause of a person’s needs, wants and behavior. A. Attitude            B. Behavior            C.  Culture        D.  Discipline  4. A key to build a sustainable competitive advantage. A. Employer            B. Manager            C. Team Leader        D.  Employee  7. All are included in a Strategic Management tasks performed in a retail firm except; A. Identify the Target Market     B. Develop a Retail strategy    C. Budget Planning    D.  Select Location 10. A place organized to implement specific business operations of the Retail Organization. A. Market            B.  Income              C. Business        D.  Location  13. All are included in a Merchandise Management tasks performed in a retail firm except;                                                  A. Buy Merchandise    B. Merchandise Strategy     C. Price Merchandise         D.  Control Merchandise Inventory 14. The Most valuable resources in Retail business organization. A. Financial Resources        B.  Equipment        C.  Human Resources        D.  Technology  15. A typically enclosed place, a building or a group of buildings that houses a variety of stores.   A. Shopping Center        B.  Public Market    C.  Sari-sari store        D.  Kiosks

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. The most powerful cause of a person’s needs, wants and behavior.
A. Attitude            B. Behavior            C.  Culture        D.  Discipline 

4. A key to build a sustainable competitive advantage.
A. Employer            B. Manager            C. Team Leader        D.  Employee 

7. All are included in a Strategic Management tasks performed in a retail firm except;
A. Identify the Target Market     B. Develop a Retail strategy    C. Budget Planning    D.  Select Location

10. A place organized to implement specific business operations of the Retail Organization.
A. Market            B.  Income              C. Business        D.  Location 

13. All are included in a Merchandise Management tasks performed in a retail firm except;                                                 

A. Buy Merchandise    B. Merchandise Strategy     C. Price Merchandise         D.  Control Merchandise Inventory

14. The Most valuable resources in Retail business organization.
A. Financial Resources        B.  Equipment        C.  Human Resources        D.  Technology 

15. A typically enclosed place, a building or a group of buildings that houses a variety of stores.  
A. Shopping Center        B.  Public Market    C.  Sari-sari store        D.  Kiosks 

 

 

 

 

 

 

 

 

 

 

 

 

 

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4. A key to build a sustainable competitive advantage.
A. Employer            B. Manager            C. Team Leader        D.  Employee 

7. All are included in a Strategic Management tasks performed in a retail firm except;
A. Identify the Target Market     B. Develop a Retail strategy    C. Budget Planning    D.  Select Location

10. A place organized to implement specific business operations of the Retail Organization.
A. Market            B.  Income              C. Business        D.  Location 

13. All are included in a Merchandise Management tasks performed in a retail firm except;                                                 

A. Buy Merchandise    B. Merchandise Strategy     C. Price Merchandise         D.  Control Merchandise Inventory

14. The Most valuable resources in Retail business organization.
A. Financial Resources        B.  Equipment        C.  Human Resources        D.  Technology 

15. A typically enclosed place, a building or a group of buildings that houses a variety of stores.  
A. Shopping Center        B.  Public Market    C.  Sari-sari store        D.  Kiosks 

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